5 Ways Small Businesses Benefit from a Mobile App

.
August 18, 2023
Tech News

Ever heard the words “There’s an app for that”?  No better known words could have ushered in the age of mobile apps. Fun fact: a 2009 iPhone 3G commercial first used the slogan. It became such a hit in the media that Apple actually trademarked it.

Less than a decade later, mobile apps are everywhere.  We use them for work, when we shop, dine out, book flights, pay bills, get the news, talk with friends, watch our favorite shows, or listen to music we love - for everything we do online or offline - there’s an app for that.™

Why is this important to your business? Consider these figures:

  • For 2017, the number of mobile phone users is forecasted to reach 4.77 billion (or more than half of the world’s current population) and is expected to pass the 5 billion mark by 2019. | Statista
  • By 2018,  the number of mobile users that are smartphone users is expected to reach over 50 percent, with 2.7 billion smartphone users worldwide by 2019. | Statista
  • Number of mobile app downloads worldwide in 2016: 149.3 billion
  • Number of mobile app downloads worldwide by 2021: 352.9 billion | Statista

In this age of smartphones, being mobile means not just having a mobile-friendly site. For many businesses, apps are fast-becoming the go-to platform to reach more customers, engage better with them, and generate more profit.

Still on the fence whether your business needs a mobile app? Here are the five ways a mobile app can boost your small business across the board.

Do innovative marketing

With mobile comes the rise of location-based technology that opens up a world of possibilities for marketers. The use of beacons, especially in the retail and service industries, has made it easy for brands to reach customers.

An example of this is the luxury department store, Barneys New York which deployed beacons in its flagship store and integrated it in their mobile app. Users who have granted access to their location get to receive notifications or recommendations on what’s in stock based on their wish lists or digital shopping bags.

By leveraging location-based technology via a mobile app, your brick and mortar business can now easily target customers in the moment - sending special offers, flash sale notifications, or compelling product info -  making them more likely to make in-store or online purchases.

Foster customer loyalty

Beyond the singular purchase, how else could you provide more value to your customers? What can encourage them to return to your store?

You can build a loyalty program right into your mobile app. This typically takes the form of giving in-app discounts, credits or a points-system, coupons, or other exclusive offerings. Rewarding loyalty creates an effective incentive for customers to perform actions that benefit them.

This is what Starbucks excels in. Their official app keeps users connected to their cards so they can just scan to pay while earning stars. They can then collect, track, and redeem these stars with Starbucks Rewards ™ program. The app’s gift section also allows users to send gifts and coupons to their friends via the app - cleverly encouraging a more widespread use of the app among their users’ network.

With a business mobile app you can craft a rewards program that not only fosters customer loyalty but builds a relationship that goes beyond their purchase.

Gain customer insights

As customers interact with your mobile app, they generate all kinds of data. Using these data, you can gain insights about your customers. Not just who you think are your target customers, but the ones you probably least expect to be your customers.

Nothing gives insight like real-world data. You can identify your strongest and promising demographic segments, your most profitable season, campaign or product. It gives you an idea about your customer needs, upcoming trends, and even the overall performance of your app.

With insights gathered from how your customers use your app, you can make smarter decisions in terms of product/service improvement, new business opportunities, and of course, marketing strategy.

Improve customer service

In its 2017 survey of 335 US small business owners and managers, B2B research and review firm Clutch found that improving customer service is one of the top reasons small businesses decide to build a mobile app.  

With the ease and convenience of mobile, customers now prefer using apps to engage with brands and services they need. Having a mobile app indeed is a win-win for both your business and your customers.

For your end, a mobile app can automate existing processes and even reinvent them to increase efficiency. You can showcase your products/services beyond your online site.

In turn, your app can enable your users to book online, place advance orders, make mobile payments, easily access information and help. Integrating your app with your social channels also opens avenues for customer feedback and reviews while also boosting your brand.

Increase revenue

With your mobile app you’ve now expanded marketing reach, built customer loyalty, gained insights that feed into improving your customer service, and overall, increased your customers’ satisfaction. When customer satisfaction goes up, sales naturally follow.

By having a dedicated mobile app, you’ve not only reap the above mentioned benefits. You’ve also opened a new revenue channel for your business. Aside from building in the feature where you enable mobile payments for your customers, you can also monetize the app itself through: having paid features, in-app ads, subscription fee, or putting a price tag on the app.

App Annie reports on global app downloads and consumer spend hitting new record levels for Q3 2017. App revenue figures from Statista also show that the massive growth of the app economy continues:

  • Global mobile app revenue in 2016: $88.3 billion
  • Global mobile app revenue forecast for 2020: $188.9 billion
  • Global paid-for mobile app revenues in 2017: $29 billion
  • Worldwide in-app purchase revenues in 2017: $37 billion

With apps becoming increasingly central to our modern lives, going mobile via apps isn’t a “nice to have” option anymore. Nor is it a trend that’s going to pass.  Mobile users are now a significant customer base which will only grow in the coming years as the technology becomes more accessible to everyone. If your customers are now on mobile, why not be there as well? To ignore this spells a huge risk of having your business left behind.

Author
Chief Technology Officer
Work with world leading tech companies from the Philippines
Submit CV

One of our recruitment officers will get in touch with you today!

If you’re interested to know more about our employee benefits and perks, you can download the booklet.

Download now

Strategy & Operations Manager

Cloud Employee, is a UK-owned Philippines business established 8 years ago. We connect high-performing software engineer talent in the Philippines with some of the world’s leading and most innovative tech companies. Developers join to work from the Philippines as part of international engineer teams and grow their CV and skill-set.

We pride ourselves on being supportive and cutting-edge work that continuously invests in staff development, engagement and well-being. We provide security, and career paths, along with individual training programs and mentoring.

POST DATE
WORK LOCATION
Remotely
JOB TYPE
Full Time
Apply

Software QA Test Engineer

Cloud Employee, is a UK owned Philippines business established 8 years ago. We connect high-performing software engineer talent in the Philippines with some of the world’s leading and most innovative tech companies. Developers join to work from the Philippines as part of international engineer teams and grow their CV and skill-set.

We pride ourselves on being a supportive and cutting edge workplace continuously investing in staff development, engagement and well-being. We provide security, career paths, along with individual training programs and mentoring.

Client Overview

A top rated and state of the art cloud based video interviewing solutions company based in the UK catering to over 5000 prominent companies around the world such as Samsung, Uber, Boohoo, Coinbase, 7-Eleven and many more.

POST DATE
WORK LOCATION
Remotely
JOB TYPE
Full Time
Apply

Senior/Team Lead Full-Stack PHP Developer

Cloud Employee is a fast-growing UK-managed offshore recruitment and staffing company in the Philippines. We tackle the growing global IT skills shortage by connecting tech companies based in Europe, the US, and Australia to our pool of expert software developers in the country.

We are now seeking a passionate Senior/Team Lead Full-Stack PHP Developer to join our team of skilled talents. This is an excellent opportunity to join a fun and dynamic work environment and to significantly advance your career.

POST DATE
WORK LOCATION
Remotely
JOB TYPE
Full Time
Apply

Senior/Lead Backend Developer - Brazil

Cloud Employee is a UK-owned business established 8 years ago. We connect high-performing software engineer talent worldwide with some of the world’s leading and most innovative tech companies. Developers join to work from the Philippines and Brazil as part of international engineer teams and grow their CV and skill-set.

We pride ourselves on being a supportive and cutting edge workplace continuously investing in staff development, engagement and well-being. We provide security, career paths, along with individual training programs and mentoring.

POST DATE
WORK LOCATION
Remotely
JOB TYPE
Full Time
Apply

Senior/Lead Backend Developer

Cloud Employee, is a UK-owned Philippines business established 8 years ago. We connect high-performing software engineer talent in the Philippines with some of the world’s leading and most innovative tech companies. Developers join to work from the Philippines as part of international engineer teams and grow their CV and skill-set.

We pride ourselves on being supportive and cutting-edge work that continuously invests in staff development, engagement and well-being. We provide security, and career paths, along with individual training programs and mentoring.

POST DATE
WORK LOCATION
Remotely
JOB TYPE
Full Time
Apply

Senior UI Developer with Umbraco

Cloud Employee, is a UK-owned Philippines business established 8 years ago. We connect high-performing software engineer talent in the Philippines with some of the world’s leading and most innovative tech companies. Developers join to work from the Philippines as part of international engineer teams and grow their CV and skill-set.

We pride ourselves on being supportive and cutting-edge work that continuously invests in staff development, engagement and well-being. We provide security, and career paths, along with individual training programs and mentoring.

POST DATE
WORK LOCATION
Remotely
JOB TYPE
Full Time
Apply

Senior Software Engineer (VB6)

Cloud Employee is a UK-owned Philippines business established 8 years ago. We connect high-performing software engineer talent in the Philippines with some of the world’s leading and most innovative tech companies. Developers join to work from the Philippines as part of international engineering teams and grow their CV and skill-set.

We pride ourselves on being supportive and cutting-edge work that continuously invests in staff development, engagement, and well-being. We provide security, career paths, individual training programs, and mentoring.

POST DATE
WORK LOCATION
Remotely
JOB TYPE
Full Time
Apply

Senior Python Developer

Cloud Employee, is a UK owned Philippines business established 8 years ago. We connect high-performing software engineer talent in the Philippines with some of the world’s leading and most innovative tech companies. Developers join to work from the Philippines as part of international engineer teams and grow their CV and skill-set.

We pride ourselves on being a supportive and cutting edge workplace continuously investing in staff development, engagement and well-being. We provide security, career paths, along with individual training programs and mentoring.

POST DATE
WORK LOCATION
Remotely
JOB TYPE
Full Time
Apply

Senior /Lead Fullstack Developer - Brazil

Cloud Employee is a UK-owned business established 8 years ago. We connect high-performing software engineer talent worldwide with some of the world’s leading and most innovative tech companies. Developers join to work from the Philippines and Brazil as part of international engineer teams and grow their CV and skill-set.

We pride ourselves on being a supportive and cutting edge workplace continuously investing in staff development, engagement and well-being. We provide security, career paths, along with individual training programs and mentoring.

POST DATE
WORK LOCATION
Remotely
JOB TYPE
Full Time
Apply

Senior Integrations Developer

Cloud Employee, is a UK-owned Philippines business established 8 years ago. We connect high-performing software engineer talent in the Philippines with some of the world’s leading and most innovative tech companies. Developers join to work from the Philippines as part of international engineer teams and grow their CV and skill-set.

We pride ourselves on being supportive and cutting-edge work that continuously invests in staff development, engagement and well-being. We provide security, and career paths, along with individual training programs and mentoring.

POST DATE
WORK LOCATION
Remotely
JOB TYPE
Full Time
Apply

Senior Integration Backend Developer

Cloud Employee, is a UK-owned Philippines business established 8 years ago. We connect high-performing software engineer talent in the Philippines with some of the world’s leading and most innovative tech companies. Developers join to work from the Philippines as part of international engineer teams and grow their CV and skill-set.

We pride ourselves on being supportive and cutting-edge work that continuously invests in staff development, engagement and well-being. We provide security, and career paths, along with individual training programs and mentoring.

POST DATE
WORK LOCATION
Remotely
JOB TYPE
Full Time
Apply

Senior Fullstack Python Developer with React

Cloud Employee, is a UK-owned Philippines business established 8 years ago. We connect high-performing software engineer talent in the Philippines with some of the world’s leading and most innovative tech companies. Developers join to work from the Philippines as part of international engineer teams and grow their CV and skill-set.

We pride ourselves on being supportive and cutting-edge work that continuously invests in staff development, engagement and well-being. We provide security, and career paths, along with individual training programs and mentoring.

POST DATE
WORK LOCATION
Remotely
JOB TYPE
Full Time
Apply

Senior Fullstack PHP Laravel Developer

Cloud Employee, is a UK-owned Philippines business established 8 years ago. We connect high-performing software engineer talent in the Philippines with some of the world’s leading and most innovative tech companies. Developers join to work from the Philippines as part of international engineer teams and grow their CV and skill-set.

We pride ourselves on being supportive and cutting-edge work that continuously invests in staff development, engagement and well-being. We provide security, and career paths, along with individual training programs and mentoring.

POST DATE
WORK LOCATION
Remotely
JOB TYPE
Full Time
Apply

Senior Fullstack Engineer

Cloud Employee, is a UK-owned Philippines business established 8 years ago. We connect high-performing software engineer talent in the Philippines with some of the world’s leading and most innovative tech companies. Developers join to work from the Philippines as part of international engineer teams and grow their CV and skill-set.

We pride ourselves on being supportive and cutting-edge work that continuously invests in staff development, engagement and well-being. We provide security, and career paths, along with individual training programs and mentoring.

POST DATE
WORK LOCATION
Remotely
JOB TYPE
Full Time
Apply

Senior Frontend Developer (React)

Cloud Employee, is a UK-owned Philippines business established 8 years ago. We connect high-performing software engineer talent in the Philippines with some of the world’s leading and most innovative tech companies. Developers join to work from the Philippines as part of international engineer teams and grow their CV and skill-set.

We pride ourselves on being supportive and cutting-edge work that continuously invests in staff development, engagement and well-being. We provide security, and career paths, along with individual training programs and mentoring.

POST DATE
WORK LOCATION
Remotely
JOB TYPE
Full Time
Apply

Senior NET Developer

Cloud Employee, is a UK-owned Philippines business established 8 years ago. We connect high-performing software engineer talent in the Philippines with some of the world’s leading and most innovative tech companies. Developers join to work from the Philippines as part of international engineer teams and grow their CV and skill-set.

We pride ourselves on being supportive and cutting-edge work that continuously invests in staff development, engagement and well-being. We provide security, and career paths, along with individual training programs and mentoring.

POST DATE
WORK LOCATION
Remotely
JOB TYPE
Full Time
Apply

Senior DevOps Engineer

Cloud Employee, is a UK owned Philippines business established 8 years ago. We connect high-performing software engineer talent in the Philippines with some of the world’s leading and most innovative tech companies. Developers join to work from the Philippines as part of international engineer teams and grow their CV and skill-set.

We pride ourselves on being a supportive and cutting edge workplace continuously investing in staff development, engagement and well-being. We provide security, career paths, along with individual training programs and mentoring.

Our Client

A leading UK-company that specializes in providing foreign currencies solutions

POST DATE
WORK LOCATION
Remotely
JOB TYPE
Full Time
Apply

Robotics Software Engineer

Cloud Employee, is a UK-owned Philippines business established 8 years ago. We connect high-performing software engineer talent in the Philippines with some of the world’s leading and most innovative tech companies. Developers join to work from the Philippines as part of international engineer teams and grow their CV and skill-set.

We pride ourselves on being supportive and cutting-edge work that continuously invests in staff development, engagement and well-being. We provide security, and career paths, along with individual training programs and mentoring.

Client Overview

A completely integrated innovation studio within the corporate framework, with a primary emphasis on making the future of the food industry accessible to all. Their core objective is to discover, create, and expand tailored automation remedies, utilizing a team of proficient individuals covering domains like engineering, robotics, and artificial intelligence. Our central mission revolves around constructing automation technology solutions that empower individuals to achieve greater feats.

Position Summary

In your role as a Robotics Software Engineer, your expertise in Robotic Software Engineering will be the key to your success. Collaborating with our skilled team, you'll play a pivotal role in advancing our cutting-edge product development accelerator. Your responsibilities will involve crafting, programming, and evaluating top-notch software essential for ensuring the dependable and secure operations of commercial robots.

POST DATE
WORK LOCATION
Remotely
JOB TYPE
Full Time
Apply

Senior Python Developer

Cloud Employee, is a UK-owned Philippines business established 8 years ago. We connect high-performing software engineer talent in the Philippines with some of the world’s leading and most innovative tech companies. Developers join to work from the Philippines as part of international engineer teams and grow their CV and skill-set.

We pride ourselves on being supportive and cutting-edge work that continuously invests in staff development, engagement and well-being. We provide security, and career paths, along with individual training programs and mentoring.

POST DATE
WORK LOCATION
Remotely
JOB TYPE
Full Time
Apply

Python Developer (Senior Level)

Cloud Employee, is a UK-owned Philippines business established 8 years ago. We connect high-performing software engineer talent in the Philippines with some of the world’s leading and most innovative tech companies. Developers join to work from the Philippines as part of international engineer teams and grow their CV and skill-set.

We pride ourselves on being supportive and cutting-edge work that continuously invests in staff development, engagement and well-being. We provide security, and career paths, along with individual training programs and mentoring.

POST DATE
WORK LOCATION
JOB TYPE
Apply

Python Developer

Cloud Employee, is a UK-owned Philippines business established 8 years ago. We connect high-performing software engineer talent in the Philippines with some of the world’s leading and most innovative tech companies. Developers join to work from the Philippines as part of international engineer teams and grow their CV and skill-set.

We pride ourselves on being supportive and cutting-edge work that continuously invests in staff development, engagement and well-being. We provide security, and career paths, along with individual training programs and mentoring.

POST DATE
WORK LOCATION
Remotely
JOB TYPE
Full Time
Apply

Perl Developer

Cloud Employee, is a UK-owned Philippines business established 8 years ago. We connect high-performing software engineer talent in the Philippines with some of the world’s leading and most innovative tech companies. Developers join to work from the Philippines as part of international engineer teams and grow their CV and skill-set.

We pride ourselves on being supportive and cutting-edge work that continuously invests in staff development, engagement and well-being. We provide security, and career paths, along with individual training programs and mentoring.

POST DATE
WORK LOCATION
Remotely
JOB TYPE
Full Time
Apply

Mid-Senior Mechanical Engineer

Cloud Employee, is a UK-owned Philippines business established 8 years ago. We connect high-performing software engineer talent in the Philippines with some of the world’s leading and most innovative tech companies. Developers join to work from the Philippines as part of international engineer teams and grow their CV and skill-set.

We pride ourselves on being supportive and cutting-edge work that continuously invests in staff development, engagement and well-being. We provide security, and career paths, along with individual training programs and mentoring.

Client Overview

A completely integrated innovation studio within the corporate framework, with a primary emphasis on making the future of the food industry accessible to all. Their core objective is to discover, create, and expand tailored automation remedies, utilizing a team of proficient individuals covering domains like engineering, robotics, and artificial intelligence. Our central mission revolves around constructing automation technology solutions that empower individuals to achieve greater feats.

Position Summary

The position of Mechanical Engineer corresponds to a mid-level role. An ideal candidate for this position possesses robust practical expertise in various technical systems. The responsibilities encompass a combination of individual input within projects and actively leading teams towards achieving a remarkable standard of technical proficiency.

POST DATE
WORK LOCATION
Remotely
JOB TYPE
Full Time
Apply

Mid-Senior Industrial Design Engineer

Cloud Employee, is a UK-owned Philippines business established 8 years ago. We connect high-performing software engineer talent in the Philippines with some of the world’s leading and most innovative tech companies. Developers join to work from the Philippines as part of international engineer teams and grow their CV and skill-set.

We pride ourselves on being supportive and cutting-edge work that continuously invests in staff development, engagement and well-being. We provide security, and career paths, along with individual training programs and mentoring.

Client Overview

A completely integrated innovation studio within the corporate framework, with a primary emphasis on making the future of the food industry accessible to all. Their core objective is to discover, create, and expand tailored automation remedies, utilizing a team of proficient individuals covering domains like engineering, robotics, and artificial intelligence. Our central mission revolves around constructing automation technology solutions that empower individuals to achieve greater feats.

Position Summary

In the role of an Industrial Design Engineer with a focus on cobotics, you will assume a crucial position in envisioning, crafting, and honing both the tangible and operational facets of our collaborative robotic solutions. Your collaboration will extend to cross-functional groups, including mechanical engineers, software developers, and UX designers, in the pursuit of devising cobotic systems centered around users. These systems will redefine effectiveness and safety within industrial settings.

POST DATE
WORK LOCATION
JOB TYPE
Apply

Backend Python Developer

Cloud Employee, is a UK owned Philippines business established 8 years ago. We connect high-performing software engineer talent in the Philippines with some of the world’s leading and most innovative tech companies. Developers join to work from the Philippines as part of international engineer teams and grow their CV and skill-set.

We pride ourselves on being a supportive and cutting edge workplace continuously investing in staff development, engagement and well-being. We provide security, career paths, along with individual training programs and mentoring.

Client Overview

A top rated and state of the art cloud based video interviewing solutions company based in the UK catering to over 5000 prominent companies around the world such as Samsung, Uber, Boohoo, Coinbase, 7-Eleven and many more.

POST DATE
WORK LOCATION
Remotely
JOB TYPE
Full Time
Apply

CNC Machinist

Cloud Employee, is a UK-owned Philippines business established 8 years ago. We connect high-performing software engineer talent in the Philippines with some of the world’s leading and most innovative tech companies. Developers join to work from the Philippines as part of international engineer teams and grow their CV and skill-set.

We pride ourselves on being supportive and cutting-edge work that continuously invests in staff development, engagement and well-being. We provide security, and career paths, along with individual training programs and mentoring.

POST DATE
WORK LOCATION
Remotely
JOB TYPE
Full Time
Apply

CRM Data Specialist (MS Dynamics 365)

Cloud Employee, is a UK-owned Philippines business established 8 years ago. We connect high-performing software engineer talent in the Philippines with some of the world’s leading and most innovative tech companies. Developers join to work from the Philippines as part of international engineer teams and grow their CV and skill-set.

We pride ourselves on being supportive and cutting-edge work that continuously invests in staff development, engagement and well-being. We provide security, and career paths, along with individual training programs and mentoring.

POST DATE
WORK LOCATION
Remotely
JOB TYPE
Full Time
Apply

Electrical Engineer

Cloud Employee, is a UK-owned Philippines business established 8 years ago. We connect high-performing software engineer talent in the Philippines with some of the world’s leading and most innovative tech companies. Developers join to work from the Philippines as part of international engineer teams and grow their CV and skill-set.

We pride ourselves on being supportive and cutting-edge work that continuously invests in staff development, engagement and well-being. We provide security, and career paths, along with individual training programs and mentoring.


Client Overview

A completely integrated innovation studio within the corporate framework, with a primary emphasis on making the future of the food industry accessible to all. Their core objective is to discover, create, and expand tailored automation remedies, utilizing a team of proficient individuals covering domains like engineering, robotics, and artificial intelligence. Our central mission revolves around constructing automation technology solutions that empower individuals to achieve greater feats.

Position Overview

In the role of an Electrical Engineer, your expertise and proficiency in designing electrical-mechanical systems will be a key asset, enabling you to stand out. Collaborating with our skilled team, you will play a vital role in expediting product development processes.

POST DATE
WORK LOCATION
Remotely
JOB TYPE
Full Time
Apply

Front-End Developer

Cloud Employee, is a UK-owned Philippines business established 8 years ago. We connect high-performing software engineer talent in the Philippines with some of the world’s leading and most innovative tech companies. Developers join to work from the Philippines as part of international engineer teams and grow their CV and skill-set.

We pride ourselves on being supportive and cutting-edge work that continuously invests in staff development, engagement and well-being. We provide security, and career paths, along with individual training programs and mentoring.

POST DATE
WORK LOCATION
Remotely
JOB TYPE
Full Time
Apply

Front End React Developer

Cloud Employee is a fast-growing UK-managed offshore recruitment and staffing company in the Philippines. We tackle the growing global IT skills shortage by connecting tech companies based in Europe, the US, and Australia to our pool of expert software developers in the country.

We are now seeking a passionate Front End React Developer to join our team of skilled talents. This is an excellent opportunity to join a fun and dynamic work environment and to significantly advance your career.

POST DATE
WORK LOCATION
Remotely
JOB TYPE
Full Time
Apply

Frontend Developer (NextJS and React)

Cloud Employee, is a UK-owned Philippines business established 8 years ago. We connect high-performing software engineer talent in the Philippines with some of the world’s leading and most innovative tech companies. Developers join to work from the Philippines as part of international engineer teams and grow their CV and skill-set.

We pride ourselves on being supportive and cutting-edge work that continuously invests in staff development, engagement and well-being. We provide security, and career paths, along with individual training programs and mentoring.

POST DATE
WORK LOCATION
Remotely
JOB TYPE
Full Time
Apply

Frontend Developer (Senior)

Cloud Employee, is a UK-owned Philippines business established 8 years ago. We connect high-performing software engineer talent in the Philippines with some of the world’s leading and most innovative tech companies. Developers join to work from the Philippines as part of international engineer teams and grow their CV and skill-set.

We pride ourselves on being supportive and cutting-edge work that continuously invests in staff development, engagement and well-being. We provide security, and career paths, along with individual training programs and mentoring.

POST DATE
WORK LOCATION
Remotely
JOB TYPE
Seasonal
Apply

Frontend React Developer

Cloud Employee, is a UK-owned Philippines business established 8 years ago. We connect high-performing software engineer talent in the Philippines with some of the world’s leading and most innovative tech companies. Developers join to work from the Philippines as part of international engineer teams and grow their CV and skill-set.

We pride ourselves on being supportive and cutting-edge work that continuously invests in staff development, engagement and well-being. We provide security, and career paths, along with individual training programs and mentoring.

POST DATE
WORK LOCATION
JOB TYPE
Apply

Full-Stack Developer

Cloud Employee is a fast-growing UK-managed offshore recruitment and staffing company in the Philippines. We tackle the growing global IT skills shortage by connecting tech companies based in Europe, the US, and Australia to our pool of expert software developers in the country.

We are now seeking a passionate Full-Stack Developer to join our team of skilled talents. This is an excellent opportunity to join a fun and dynamic work environment and to significantly advance your career.

POST DATE
WORK LOCATION
Remotely
JOB TYPE
Full Time
Apply

Full-Stack Laravel/Vue Developer (Jr to Mid)

Cloud Employee, is a UK-owned Philippines business established 8 years ago. We connect high-performing software engineer talent in the Philippines with some of the world’s leading and most innovative tech companies. Developers join to work from the Philippines as part of international engineer teams and grow their CV and skill-set.

We pride ourselves on being supportive and cutting-edge work that continuously invests in staff development, engagement and well-being. We provide security, and career paths, along with individual training programs and mentoring.

POST DATE
WORK LOCATION
Remotely
JOB TYPE
Full Time
Apply

Full Stack .Net Developer

Cloud Employee, is a UK-owned Philippines business established 8 years ago. We connect high-performing software engineer talent in the Philippines with some of the world’s leading and most innovative tech companies. Developers join to work from the Philippines as part of international engineering teams and grow their CV and skill-set.We pride ourselves on being a supportive and cutting-edge workplace that continuously invests in staff development, engagement, and well-being. We provide security, and career paths, along with individual training programs and mentoring.

POST DATE
WORK LOCATION
Remotely
JOB TYPE
Full Time
Apply

Full-Stack Node/VueJS Developer (Mid - Senior)

Cloud Employee, is a UK-owned Philippines business established 8 years ago. We connect high-performing software engineer talent in the Philippines with some of the world’s leading and most innovative tech companies. Developers join to work from the Philippines as part of international engineer teams and grow their CV and skill-set.

We pride ourselves on being supportive and cutting-edge work that continuously invests in staff development, engagement and well-being. We provide security, and career paths, along with individual training programs and mentoring

POST DATE
WORK LOCATION
Remotely
JOB TYPE
Full Time
Apply

Full-Stack PHP Developer (Mid to Senior)

Cloud Employee is a fast-growing UK-managed offshore recruitment and staffing company in the Philippines. We tackle the growing global IT skills shortage by connecting tech companies based in Europe, the US, and Australia to our pool of expert software developers in the country.

We are now seeking passionate mid to senior-level Fullstack PHP Developer to join our team of skilled talents. This is an excellent opportunity to join a fun and dynamic work environment and to significantly advance your career.

POST DATE
WORK LOCATION
Remotely
JOB TYPE
Full Time
Apply

Full-Stack PHP Developer Tech Lead

Cloud Employee is a fast-growing UK-managed offshore recruitment and staffing company in the Philippines. We tackle the growing global IT skills shortage by connecting tech companies based in Europe, the US, and Australia to our pool of expert software developers in the country.

We are now seeking passionate Lead Full-Stack PHP Developer to join our team of skilled talents. This is an excellent opportunity to join a fun and dynamic work environment and to significantly advance your career.

POST DATE
WORK LOCATION
Remotely
JOB TYPE
Full Time
Apply

Full stack RoR/VueJS Developer

Cloud Employee, is a UK-owned Philippines business established 8 years ago. We connect high-performing software engineer talent in the Philippines with some of the world’s leading and most innovative tech companies. Developers join to work from the Philippines as part of international engineer teams and grow their CV and skill-set.

We pride ourselves on being supportive and cutting-edge work that continuously invests in staff development, engagement and well-being. We provide security, and career paths, along with individual training programs and mentoring.

POST DATE
WORK LOCATION
Remotely
JOB TYPE
Full Time
Apply

Fullstack Developer

Cloud Employee, is a UK-owned Philippines business established 8 years ago. We connect high-performing software engineer talent in the Philippines with some of the world’s leading and most innovative tech companies. Developers join to work from the Philippines as part of international engineer teams and grow their CV and skill-set.

We pride ourselves on being supportive and cutting-edge work that continuously invests in staff development, engagement and well-being. We provide security, and career paths, along with individual training programs and mentoring.

POST DATE
WORK LOCATION
Remotely
JOB TYPE
Full Time
Apply

Fullstack .NET Developer

Cloud Employee, is a UK-owned Philippines business established 8 years ago. We connect high-performing software engineer talent in the Philippines with some of the world’s leading and most innovative tech companies. Developers join to work from the Philippines as part of international engineer teams and grow their CV and skill-set.

We pride ourselves on being supportive and cutting-edge work that continuously invests in staff development, engagement and well-being. We provide security, and career paths, along with individual training programs and mentoring.

POST DATE
WORK LOCATION
Remotely
JOB TYPE
Full Time
Apply

Lead/Senior Frontend Developer (UI/UX) - Brazil

Cloud Employee is a UK-owned business established eight years ago. We connect high-performing software engineer talent worldwide with some of the world’s leading and most innovative tech companies. Developers join to work from the Philippines and Brazil as part of international engineering teams and grow their CV and skill-set.

We pride ourselves on being a supportive and cutting edge workplace that continuously invests in staff development, engagement, and well-being. We provide security, career paths, individual training programs, and mentoring.

POST DATE
WORK LOCATION
Remotely
JOB TYPE
Full Time
Apply

Marketing Specialists

Cloud Employee, is a UK-owned Philippines business established 8 years ago. We connect high-performing software engineer talent in the Philippines with some of the world’s leading and most innovative tech companies. Developers join to work from the Philippines as part of international engineer teams and grow their CV and skill-set.

We pride ourselves on being supportive and cutting-edge work that continuously invests in staff development, engagement and well-being. We provide security, and career paths, along with individual training programs and mentoring.

POST DATE
WORK LOCATION
Remotely
JOB TYPE
Full Time
Apply

Backend Developer (Python)

Cloud Employee, is a UK-owned Philippines business established 8 years ago. We connect high-performing software engineer talent in the Philippines with some of the world’s leading and most innovative tech companies. Developers join to work from the Philippines as part of international engineer teams and grow their CV and skill-set.

We pride ourselves on being supportive and cutting-edge work that continuously invests in staff development, engagement and well-being. We provide security, and career paths, along with individual training programs and mentoring.

POST DATE
WORK LOCATION
Remotely
JOB TYPE
Full Time
Apply

Senior/Team Lead Full-Stack PHP Developer

Cloud Employee is a fast-growing UK-managed offshore recruitment and staffing company in the Philippines. We tackle the growing global IT skills shortage by connecting tech companies based in Europe, the US, and Australia to our pool of expert software developers in the country.

POST DATE
December 28, 2023
WORK LOCATION
Remotely
JOB TYPE
Full Time
Apply

Senior Full-Stack PHP Developer

Cloud Employee is a UK-owned Philippines business established 8 years ago. We connect high-performing software engineer talent in the Philippines with some of the world’s leading and most innovative tech companies. Developers join to work from the Philippines as part of international engineering teams and grow their CV and skill-set.

We pride ourselves on being a supportive and cutting-edge workplace that continuously invests in staff development, engagement, and well-being. We provide security, and career paths, along with individual training programs and mentoring.

POST DATE
January 2, 2024
WORK LOCATION
Remotely
JOB TYPE
Full Time
Apply

5 Ways Small Businesses Benefit from a Mobile App

February 16, 2024

Ever heard the words “There’s an app for that”?  No better known words could have ushered in the age of mobile apps. Fun fact: a 2009 iPhone 3G commercial first used the slogan. It became such a hit in the media that Apple actually trademarked it.

Less than a decade later, mobile apps are everywhere.  We use them for work, when we shop, dine out, book flights, pay bills, get the news, talk with friends, watch our favorite shows, or listen to music we love - for everything we do online or offline - there’s an app for that.™

Why is this important to your business? Consider these figures:

  • For 2017, the number of mobile phone users is forecasted to reach 4.77 billion (or more than half of the world’s current population) and is expected to pass the 5 billion mark by 2019. | Statista
  • By 2018,  the number of mobile users that are smartphone users is expected to reach over 50 percent, with 2.7 billion smartphone users worldwide by 2019. | Statista
  • Number of mobile app downloads worldwide in 2016: 149.3 billion
  • Number of mobile app downloads worldwide by 2021: 352.9 billion | Statista

In this age of smartphones, being mobile means not just having a mobile-friendly site. For many businesses, apps are fast-becoming the go-to platform to reach more customers, engage better with them, and generate more profit.

Still on the fence whether your business needs a mobile app? Here are the five ways a mobile app can boost your small business across the board.

Do innovative marketing

With mobile comes the rise of location-based technology that opens up a world of possibilities for marketers. The use of beacons, especially in the retail and service industries, has made it easy for brands to reach customers.

An example of this is the luxury department store, Barneys New York which deployed beacons in its flagship store and integrated it in their mobile app. Users who have granted access to their location get to receive notifications or recommendations on what’s in stock based on their wish lists or digital shopping bags.

By leveraging location-based technology via a mobile app, your brick and mortar business can now easily target customers in the moment - sending special offers, flash sale notifications, or compelling product info -  making them more likely to make in-store or online purchases.

Foster customer loyalty

Beyond the singular purchase, how else could you provide more value to your customers? What can encourage them to return to your store?

You can build a loyalty program right into your mobile app. This typically takes the form of giving in-app discounts, credits or a points-system, coupons, or other exclusive offerings. Rewarding loyalty creates an effective incentive for customers to perform actions that benefit them.

This is what Starbucks excels in. Their official app keeps users connected to their cards so they can just scan to pay while earning stars. They can then collect, track, and redeem these stars with Starbucks Rewards ™ program. The app’s gift section also allows users to send gifts and coupons to their friends via the app - cleverly encouraging a more widespread use of the app among their users’ network.

With a business mobile app you can craft a rewards program that not only fosters customer loyalty but builds a relationship that goes beyond their purchase.

Gain customer insights

As customers interact with your mobile app, they generate all kinds of data. Using these data, you can gain insights about your customers. Not just who you think are your target customers, but the ones you probably least expect to be your customers.

Nothing gives insight like real-world data. You can identify your strongest and promising demographic segments, your most profitable season, campaign or product. It gives you an idea about your customer needs, upcoming trends, and even the overall performance of your app.

With insights gathered from how your customers use your app, you can make smarter decisions in terms of product/service improvement, new business opportunities, and of course, marketing strategy.

Improve customer service

In its 2017 survey of 335 US small business owners and managers, B2B research and review firm Clutch found that improving customer service is one of the top reasons small businesses decide to build a mobile app.  

With the ease and convenience of mobile, customers now prefer using apps to engage with brands and services they need. Having a mobile app indeed is a win-win for both your business and your customers.

For your end, a mobile app can automate existing processes and even reinvent them to increase efficiency. You can showcase your products/services beyond your online site.

In turn, your app can enable your users to book online, place advance orders, make mobile payments, easily access information and help. Integrating your app with your social channels also opens avenues for customer feedback and reviews while also boosting your brand.

Increase revenue

With your mobile app you’ve now expanded marketing reach, built customer loyalty, gained insights that feed into improving your customer service, and overall, increased your customers’ satisfaction. When customer satisfaction goes up, sales naturally follow.

By having a dedicated mobile app, you’ve not only reap the above mentioned benefits. You’ve also opened a new revenue channel for your business. Aside from building in the feature where you enable mobile payments for your customers, you can also monetize the app itself through: having paid features, in-app ads, subscription fee, or putting a price tag on the app.

App Annie reports on global app downloads and consumer spend hitting new record levels for Q3 2017. App revenue figures from Statista also show that the massive growth of the app economy continues:

  • Global mobile app revenue in 2016: $88.3 billion
  • Global mobile app revenue forecast for 2020: $188.9 billion
  • Global paid-for mobile app revenues in 2017: $29 billion
  • Worldwide in-app purchase revenues in 2017: $37 billion

With apps becoming increasingly central to our modern lives, going mobile via apps isn’t a “nice to have” option anymore. Nor is it a trend that’s going to pass.  Mobile users are now a significant customer base which will only grow in the coming years as the technology becomes more accessible to everyone. If your customers are now on mobile, why not be there as well? To ignore this spells a huge risk of having your business left behind.

Webflow
Python
MySQL
Node.js
Angular
Android
React
Php
Javascript
What skillsets are you looking to hire?
Previous
Next
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
2. Paste this code immediately after the opening tag: