8 Essential Tools for Digital Marketing Teams

Andy Charters
.
August 18, 2023
Productivity

For marketing teams, utilising the right tools for digital marketing can effectively boost productivity and help teams produce meaningful content that attracts traffic.

According to Optimind Technology Solutions (2019), 5.7 out of 10 people worldwide are online today. As the digital space becomes more prevalent in people’s lives, the internet has become everyone’s source for information when it comes to looking for a certain product or service.

A digital marketing team plays a highly significant role in promoting the services or products of a company online. They are responsible for how a company’s brand is presented online by strategically coordinating and producing content that aims to represent the business’ services and products in the best way possible.


Here is a list of digital marketing tools guaranteed to boost a brand’s online presence:

1.Trello

The key to keeping a team’s performance productive and progress on track is organisation. Trello is a highly useful and flexible project management application that works well for small and large teams and for individuals. With Trello, users are able to create boards, and each board contains cards where lists can be used to plan out upcoming tasks or track the progress of a project.


As marketing teams are made up of different roles from writers, designers, managers, and even programmers in some cases, sharing a Trello board helps monitor each team member’s status conveniently. With this tool, a marketing team can stay organised and aligned with their current project, which in turn will increase their overall productivity and performance.


2. Hashtagify

For social media managers, hashtags are a critical element for any post as it can increase a business’ brand reach and reputation. Through its effective targeting of the right audience using relevant hashtag topics for your social media posts, the more your audience can see and engage with your posts, especially on Twitter or Instagram. According to Postcron, tweets which include hashtags are 33% more likely to receive engagement than those without them.

When producing content for their company, digital marketing teams utilise tools like Hashtagify, a hashtag marketing tool, to help marketing teams review, track, and analyse a hashtag for free or for a paid premium version.

With Hashtagify, users can easily find the best performing hashtag (and related hashtags), especially with the tool’s extensive analysis reports. Incorporating these hashtags gained from Hashtagify into their posts helps marketing specialists create and publish posts that have a better chance of receiving higher user engagement.

3. Ubersuggest


To increase your online presence, searchability, and digital ranking, SEO (search engine optimisation) is vital. With this, keyword optimisation can help increase the number of traffic and leads to a site.

SEO expert Neil Patel acquired Ubersuggest, a keyword planning tool where users are given free access to tips and strategies to level up their SEO game. Ubersuggest gathers keyword data from Google Keyword Planner and Google Suggest.

Users can see keyword volume numbers, as well as find out and understand their competitors’ SEO, content, and marketing strategies through Ubersuggest’s extensive SEO page reports. With this, marketing teams are also able to select popular organic keyword phrases to incorporate in their content ideas. Ubersuggest is currently free and easy-to-use.


4. Google Search Console


As we have established earlier, SEO is an integral part of digital marketing. As such, Google Search Console is essential for monitoring a business’ blog or website. This tool is critical for SEO as it helps the marketing team understand how Google views its online presence. Google Search Console’s multiple functions provide multiple data points and suggestions for resolving issues like searchability and SEO ranking faced by the company’s website.

One of Google Search Console’s important functions is providing significant data on how a business’ content is being displayed in search engine results pages—SERPs. This shows the top pages and keywords along with their rankings that can be monitored by marketing professionals to catch onto new trends instantly. Such findings can be further analysed and, consequently, incorporated into the marketing department’s content production.

These digital tools have proven to significantly help the productivity as well as the efficiency of a marketing team’s overall performance—with the assurance of producing high performing content for their company.


5. LSIGraph

For a small business to show up in search engine results, marketing teams must create content such as blogs, landing pages, and the like which focus on user intent. To be more specific, one of the most effective ways to write content that performs well in search engines is through keyword planning.

Strategising on which words to highlight in your article can help create relevant content and boost your online rankings to rack up the most views. Aside from inserting your main keywords in your content, adding in LSI keywords (Latent Semantic Indexing keywords) is a great and effective way to rank organically.

Digital marketing teams benefit from keyword list generators to help them find the right words to use in their content. LSIGraph is an incredibly handy and easy-to-use tool that provides semantically linked keywords that can be used in an article. LSIGraph offers both free and premium subscription starting at $27 per month.

6. Brand24

One of the essential digital marketing tools that marketing teams rely on are social media monitoring tools. Brand24 is one of the countless social media tools that help digital marketing teams monitor and analyse all online mentions of your keyword.

With Brand24, digital marketing teams can keep track of all mentions of their brand in general. A great feature that the Brand24 offers is its ability to protect the brand’s reputation in all of its digital marketing platforms. The tool does this by automatically reacting to all negative online comments. Brand24 can also monitor hashtag performances and assess how its online audience is receiving the brand’s message. Brand24 starts at $49 and offers a 14-day free trial.


7. SEMrush

Another great keyword planning tool that can help a brand rank organically is SEMrush. This digital marketing tool can conduct extensive research on keyword density searches.

The SEMrush digital marketing tool offers several different features, including backlink analytics, website traffic analysis, and insights about a website’s organic traffic. SEMrush is a powerful marketing tool as it helps give insights and analytics that a marketing team can use to enhance a company’s online brand and better engage with their target audience. SEMrush starts at $99.95 per month.

8. Google Analytics

An essential digital marketing tool for any marketing team, Google Analytics provides marketing professionals with insightful and accurate data regarding a company’s website. Such information includes:

  • Organic traffic gained
  • Bounce rate
  • Goal completion
  • Loading speed of a website
  • The page that attracts the most views and demographic audience information, among many others

With Google Analytics, marketing teams can make better and smarter moves to increase relevant website traffic that will eventually turn into leads or sales, as well as figure out the type of content that works with their target audience.

Senior IOS Developer

As an iOS Developer, you lead technical excellence and management within our team on a leading VOD platform. You ensure iOS projects are delivered on time and within budget while providing clear solutions to complex technical issues. Your role fosters innovation and excellence through the adoption of new technologies and best practices, supporting the team to produce top-tier work.

POST DATE
June 21, 2024
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Software QA Test Engineer (Manual)

This role will be to collaborate on the Quality Assurance of the company’s application, whilst also taking responsibility for the back-end architecture. You will assume responsibility for a wide range of activities that will include candidate support, client and integration support activities, and project-based work to improve our overall effectiveness

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June 21, 2024
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QA Engineer

As a QA Engineer, the ideal candidate will have a strong background in both manual and automated testing, with a focus on mobile and web applications. This role involves working closely with developers, product owners, and UX/UI designers to ensure the highest quality of our software products.

POST DATE
June 21, 2024
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Full Stack Shopify Developer

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June 20, 2024
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Senior Video Editor

We seek a Video Editor with a strong creative eye. You'll create high-quality YouTube videos, repurpose content, and streamline workflows using Adobe Premiere, Frame.io, CapCut, and other AI tools to maximize your video editing efforts. You will create videos on a weekly basis for our company and our CEO's personal brand. The job is completely remote, but we have offices in Makati, where you might be asked to join us occasionally for team gatherings.

This is an exciting opportunity for a video editor who has a growth mindset, who takes pride in their work and enjoys working from the comfort of their home.

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June 18, 2024
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React Native Developer

As a React Native Mobile Developer, you will be responsible for developing and maintaining mobile applications for both iOS and Android platforms. You will collaborate closely with our product, design, and backend teams to create seamless, intuitive, and high-performance mobile experiences for our users.

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June 18, 2024
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Senior Developer - Zuora Subscription Billing

As a Senior Developer specializing in Zuora Subscription Billing, you will be responsible for the design, development, and maintenance of Zuora Subscription Billing solutions to support our subscription-based business model. You will work closely with cross-functional teams to understand business requirements and implement solutions that align with the company's objectives.

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June 17, 2024
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Web-Scraping Developer

Cloud Employee is a UK-owned Philippines business established 8 years ago. We connect high-performing software engineer talent in the Philippines with some of the world’s leading and most innovative tech companies. Developers join to work from the Philippines as part of international engineering teams and grow their CV and skill-set. 

We pride ourselves on being supportive and cutting-edge work that continuously invests in staff development, engagement, and well-being. We provide security, career paths, individual training programs, and mentoring.

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June 14, 2024
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FileVine Consultant

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June 13, 2024
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Back End Developer (Python)

Writing scalable, robust, testable, efficient, and easily maintainable code. Translating software requirements into stable, working, high performance software. Playing a key role in architectural and design decisions, building toward an efficient microservices distributed architecture.
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June 10, 2024
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Head of Growth Marketing

Cloud Employee is building a ‘Future of Work’ AI driven talent tech platform in the remote software engineer staffing space. 

In this strategic and hands-on creative role, you'll have the opportunity to shape the narrative of remote work and impact the tech industry at a global scale. 

With team members across the US, LATAM, Europe and Asia - we’re on a mission to bridge the talent gap with our matching platform and employee experience programs.

We need your storytelling strategy skills to ‘share the journey’ and the human stories behind our business

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May 1, 2024
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Software QA Test Engineer

Cloud Employee, is a UK owned Philippines business established 8 years ago. We connect high-performing software engineer talent in the Philippines with some of the world’s leading and most innovative tech companies. Developers join to work from the Philippines as part of international engineer teams and grow their CV and skill-set.

We pride ourselves on being a supportive and cutting edge workplace continuously investing in staff development, engagement and well-being. We provide security, career paths, along with individual training programs and mentoring.

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Senior/Team Lead Full-Stack PHP Developer

Cloud Employee is a fast-growing UK-managed offshore recruitment and staffing company in the Philippines. We tackle the growing global IT skills shortage by connecting tech companies based in Europe, the US, and Australia to our pool of expert software developers in the country.

We are now seeking a passionate Senior/Team Lead Full-Stack PHP Developer to join our team of skilled talents. This is an excellent opportunity to join a fun and dynamic work environment and to significantly advance your career.

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Senior/Lead Backend Developer - Brazil

Cloud Employee is a UK-owned business established 8 years ago. We connect high-performing software engineer talent worldwide with some of the world’s leading and most innovative tech companies. Developers join to work from the Philippines and Brazil as part of international engineer teams and grow their CV and skill-set.

We pride ourselves on being a supportive and cutting edge workplace continuously investing in staff development, engagement and well-being. We provide security, career paths, along with individual training programs and mentoring.

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Senior/Lead Backend Developer

Cloud Employee, is a UK-owned Philippines business established 8 years ago. We connect high-performing software engineer talent in the Philippines with some of the world’s leading and most innovative tech companies. Developers join to work from the Philippines as part of international engineer teams and grow their CV and skill-set.

We pride ourselves on being supportive and cutting-edge work that continuously invests in staff development, engagement and well-being. We provide security, and career paths, along with individual training programs and mentoring.

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Senior UI Developer with Umbraco

Cloud Employee, is a UK-owned Philippines business established 8 years ago. We connect high-performing software engineer talent in the Philippines with some of the world’s leading and most innovative tech companies. Developers join to work from the Philippines as part of international engineer teams and grow their CV and skill-set.

We pride ourselves on being supportive and cutting-edge work that continuously invests in staff development, engagement and well-being. We provide security, and career paths, along with individual training programs and mentoring.

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Senior Software Engineer (VB6)

Cloud Employee is a UK-owned Philippines business established 8 years ago. We connect high-performing software engineer talent in the Philippines with some of the world’s leading and most innovative tech companies. Developers join to work from the Philippines as part of international engineering teams and grow their CV and skill-set.

We pride ourselves on being supportive and cutting-edge work that continuously invests in staff development, engagement, and well-being. We provide security, career paths, individual training programs, and mentoring.

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Senior Python Developer

Cloud Employee, is a UK owned Philippines business established 8 years ago. We connect high-performing software engineer talent in the Philippines with some of the world’s leading and most innovative tech companies. Developers join to work from the Philippines as part of international engineer teams and grow their CV and skill-set.

We pride ourselves on being a supportive and cutting edge workplace continuously investing in staff development, engagement and well-being. We provide security, career paths, along with individual training programs and mentoring.

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Senior /Lead Fullstack Developer - Brazil

Cloud Employee is a UK-owned business established 8 years ago. We connect high-performing software engineer talent worldwide with some of the world’s leading and most innovative tech companies. Developers join to work from the Philippines and Brazil as part of international engineer teams and grow their CV and skill-set.

We pride ourselves on being a supportive and cutting edge workplace continuously investing in staff development, engagement and well-being. We provide security, career paths, along with individual training programs and mentoring.

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Senior Integrations Developer

Cloud Employee, is a UK-owned Philippines business established 8 years ago. We connect high-performing software engineer talent in the Philippines with some of the world’s leading and most innovative tech companies. Developers join to work from the Philippines as part of international engineer teams and grow their CV and skill-set.

We pride ourselves on being supportive and cutting-edge work that continuously invests in staff development, engagement and well-being. We provide security, and career paths, along with individual training programs and mentoring.

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Senior Integration Backend Developer

Cloud Employee, is a UK-owned Philippines business established 8 years ago. We connect high-performing software engineer talent in the Philippines with some of the world’s leading and most innovative tech companies. Developers join to work from the Philippines as part of international engineer teams and grow their CV and skill-set.

We pride ourselves on being supportive and cutting-edge work that continuously invests in staff development, engagement and well-being. We provide security, and career paths, along with individual training programs and mentoring.

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Senior Fullstack Python Developer with React

Cloud Employee, is a UK-owned Philippines business established 8 years ago. We connect high-performing software engineer talent in the Philippines with some of the world’s leading and most innovative tech companies. Developers join to work from the Philippines as part of international engineer teams and grow their CV and skill-set.

We pride ourselves on being supportive and cutting-edge work that continuously invests in staff development, engagement and well-being. We provide security, and career paths, along with individual training programs and mentoring.

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Senior Fullstack PHP Laravel Developer

Cloud Employee, is a UK-owned Philippines business established 8 years ago. We connect high-performing software engineer talent in the Philippines with some of the world’s leading and most innovative tech companies. Developers join to work from the Philippines as part of international engineer teams and grow their CV and skill-set.

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Senior Fullstack Engineer

Cloud Employee, is a UK-owned Philippines business established 8 years ago. We connect high-performing software engineer talent in the Philippines with some of the world’s leading and most innovative tech companies. Developers join to work from the Philippines as part of international engineer teams and grow their CV and skill-set.

We pride ourselves on being supportive and cutting-edge work that continuously invests in staff development, engagement and well-being. We provide security, and career paths, along with individual training programs and mentoring.

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Senior Frontend Developer (React)

Cloud Employee, is a UK-owned Philippines business established 8 years ago. We connect high-performing software engineer talent in the Philippines with some of the world’s leading and most innovative tech companies. Developers join to work from the Philippines as part of international engineer teams and grow their CV and skill-set.

We pride ourselves on being supportive and cutting-edge work that continuously invests in staff development, engagement and well-being. We provide security, and career paths, along with individual training programs and mentoring.

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Senior NET Developer

Cloud Employee, is a UK-owned Philippines business established 8 years ago. We connect high-performing software engineer talent in the Philippines with some of the world’s leading and most innovative tech companies. Developers join to work from the Philippines as part of international engineer teams and grow their CV and skill-set.

We pride ourselves on being supportive and cutting-edge work that continuously invests in staff development, engagement and well-being. We provide security, and career paths, along with individual training programs and mentoring.

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Senior DevOps Engineer

Cloud Employee, is a UK owned Philippines business established 8 years ago. We connect high-performing software engineer talent in the Philippines with some of the world’s leading and most innovative tech companies. Developers join to work from the Philippines as part of international engineer teams and grow their CV and skill-set.

We pride ourselves on being a supportive and cutting edge workplace continuously investing in staff development, engagement and well-being. We provide security, career paths, along with individual training programs and mentoring.

Our Client

A leading UK-company that specializes in providing foreign currencies solutions

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Robotics Software Engineer

Cloud Employee, is a UK-owned Philippines business established 8 years ago. We connect high-performing software engineer talent in the Philippines with some of the world’s leading and most innovative tech companies. Developers join to work from the Philippines as part of international engineer teams and grow their CV and skill-set.

We pride ourselves on being supportive and cutting-edge work that continuously invests in staff development, engagement and well-being. We provide security, and career paths, along with individual training programs and mentoring.

A completely integrated innovation studio within the corporate framework, with a primary emphasis on making the future of the food industry accessible to all. Their core objective is to discover, create, and expand tailored automation remedies, utilizing a team of proficient individuals covering domains like engineering, robotics, and artificial intelligence. Our central mission revolves around constructing automation technology solutions that empower individuals to achieve greater feats.

Position Summary

In your role as a Robotics Software Engineer, your expertise in Robotic Software Engineering will be the key to your success. Collaborating with our skilled team, you'll play a pivotal role in advancing our cutting-edge product development accelerator. Your responsibilities will involve crafting, programming, and evaluating top-notch software essential for ensuring the dependable and secure operations of commercial robots.

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Senior Python Developer

Cloud Employee, is a UK-owned Philippines business established 8 years ago. We connect high-performing software engineer talent in the Philippines with some of the world’s leading and most innovative tech companies. Developers join to work from the Philippines as part of international engineer teams and grow their CV and skill-set.

We pride ourselves on being supportive and cutting-edge work that continuously invests in staff development, engagement and well-being. We provide security, and career paths, along with individual training programs and mentoring.

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Python Developer (Senior Level)

Cloud Employee, is a UK-owned Philippines business established 8 years ago. We connect high-performing software engineer talent in the Philippines with some of the world’s leading and most innovative tech companies. Developers join to work from the Philippines as part of international engineer teams and grow their CV and skill-set.

We pride ourselves on being supportive and cutting-edge work that continuously invests in staff development, engagement and well-being. We provide security, and career paths, along with individual training programs and mentoring.

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Python Developer

Cloud Employee, is a UK-owned Philippines business established 8 years ago. We connect high-performing software engineer talent in the Philippines with some of the world’s leading and most innovative tech companies. Developers join to work from the Philippines as part of international engineer teams and grow their CV and skill-set.

We pride ourselves on being supportive and cutting-edge work that continuously invests in staff development, engagement and well-being. We provide security, and career paths, along with individual training programs and mentoring.

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Perl Developer

Cloud Employee, is a UK-owned Philippines business established 8 years ago. We connect high-performing software engineer talent in the Philippines with some of the world’s leading and most innovative tech companies. Developers join to work from the Philippines as part of international engineer teams and grow their CV and skill-set.

We pride ourselves on being supportive and cutting-edge work that continuously invests in staff development, engagement and well-being. We provide security, and career paths, along with individual training programs and mentoring.

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Mid-Senior Mechanical Engineer

Cloud Employee, is a UK-owned Philippines business established 8 years ago. We connect high-performing software engineer talent in the Philippines with some of the world’s leading and most innovative tech companies. Developers join to work from the Philippines as part of international engineer teams and grow their CV and skill-set.

We pride ourselves on being supportive and cutting-edge work that continuously invests in staff development, engagement and well-being. We provide security, and career paths, along with individual training programs and mentoring.

A completely integrated innovation studio within the corporate framework, with a primary emphasis on making the future of the food industry accessible to all. Their core objective is to discover, create, and expand tailored automation remedies, utilizing a team of proficient individuals covering domains like engineering, robotics, and artificial intelligence. Our central mission revolves around constructing automation technology solutions that empower individuals to achieve greater feats.

Position Summary

The position of Mechanical Engineer corresponds to a mid-level role. An ideal candidate for this position possesses robust practical expertise in various technical systems. The responsibilities encompass a combination of individual input within projects and actively leading teams towards achieving a remarkable standard of technical proficiency.

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Mid-Senior Industrial Design Engineer

Cloud Employee, is a UK-owned Philippines business established 8 years ago. We connect high-performing software engineer talent in the Philippines with some of the world’s leading and most innovative tech companies. Developers join to work from the Philippines as part of international engineer teams and grow their CV and skill-set.

We pride ourselves on being supportive and cutting-edge work that continuously invests in staff development, engagement and well-being. We provide security, and career paths, along with individual training programs and mentoring.

A completely integrated innovation studio within the corporate framework, with a primary emphasis on making the future of the food industry accessible to all. Their core objective is to discover, create, and expand tailored automation remedies, utilizing a team of proficient individuals covering domains like engineering, robotics, and artificial intelligence. Our central mission revolves around constructing automation technology solutions that empower individuals to achieve greater feats.

Position Summary

In the role of an Industrial Design Engineer with a focus on cobotics, you will assume a crucial position in envisioning, crafting, and honing both the tangible and operational facets of our collaborative robotic solutions. Your collaboration will extend to cross-functional groups, including mechanical engineers, software developers, and UX designers, in the pursuit of devising cobotic systems centered around users. These systems will redefine effectiveness and safety within industrial settings.

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Backend Python Developer

Cloud Employee, is a UK owned Philippines business established 8 years ago. We connect high-performing software engineer talent in the Philippines with some of the world’s leading and most innovative tech companies. Developers join to work from the Philippines as part of international engineer teams and grow their CV and skill-set.

We pride ourselves on being a supportive and cutting edge workplace continuously investing in staff development, engagement and well-being. We provide security, career paths, along with individual training programs and mentoring.

A top rated and state of the art cloud based video interviewing solutions company based in the UK catering to over 5000 prominent companies around the world such as Samsung, Uber, Boohoo, Coinbase, 7-Eleven and many more.

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CNC Machinist

Cloud Employee, is a UK-owned Philippines business established 8 years ago. We connect high-performing software engineer talent in the Philippines with some of the world’s leading and most innovative tech companies. Developers join to work from the Philippines as part of international engineer teams and grow their CV and skill-set.

We pride ourselves on being supportive and cutting-edge work that continuously invests in staff development, engagement and well-being. We provide security, and career paths, along with individual training programs and mentoring.

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CRM Data Specialist (MS Dynamics 365)

Cloud Employee, is a UK-owned Philippines business established 8 years ago. We connect high-performing software engineer talent in the Philippines with some of the world’s leading and most innovative tech companies. Developers join to work from the Philippines as part of international engineer teams and grow their CV and skill-set.

We pride ourselves on being supportive and cutting-edge work that continuously invests in staff development, engagement and well-being. We provide security, and career paths, along with individual training programs and mentoring.

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Electrical Engineer

Cloud Employee, is a UK-owned Philippines business established 8 years ago. We connect high-performing software engineer talent in the Philippines with some of the world’s leading and most innovative tech companies. Developers join to work from the Philippines as part of international engineer teams and grow their CV and skill-set.

We pride ourselves on being supportive and cutting-edge work that continuously invests in staff development, engagement and well-being. We provide security, and career paths, along with individual training programs and mentoring.

A completely integrated innovation studio within the corporate framework, with a primary emphasis on making the future of the food industry accessible to all. Their core objective is to discover, create, and expand tailored automation remedies, utilizing a team of proficient individuals covering domains like engineering, robotics, and artificial intelligence. Our central mission revolves around constructing automation technology solutions that empower individuals to achieve greater feats.

Position Overview

In the role of an Electrical Engineer, your expertise and proficiency in designing electrical-mechanical systems will be a key asset, enabling you to stand out. Collaborating with our skilled team, you will play a vital role in expediting product development processes.

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Front-End Developer

Cloud Employee, is a UK-owned Philippines business established 8 years ago. We connect high-performing software engineer talent in the Philippines with some of the world’s leading and most innovative tech companies. Developers join to work from the Philippines as part of international engineer teams and grow their CV and skill-set.

We pride ourselves on being supportive and cutting-edge work that continuously invests in staff development, engagement and well-being. We provide security, and career paths, along with individual training programs and mentoring.

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Front End React Developer

Cloud Employee is a fast-growing UK-managed offshore recruitment and staffing company in the Philippines. We tackle the growing global IT skills shortage by connecting tech companies based in Europe, the US, and Australia to our pool of expert software developers in the country.

We are now seeking a passionate Front End React Developer to join our team of skilled talents. This is an excellent opportunity to join a fun and dynamic work environment and to significantly advance your career.

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Frontend Developer (NextJS and React)

Cloud Employee, is a UK-owned Philippines business established 8 years ago. We connect high-performing software engineer talent in the Philippines with some of the world’s leading and most innovative tech companies. Developers join to work from the Philippines as part of international engineer teams and grow their CV and skill-set.

We pride ourselves on being supportive and cutting-edge work that continuously invests in staff development, engagement and well-being. We provide security, and career paths, along with individual training programs and mentoring.

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Frontend Developer (Senior)

Cloud Employee, is a UK-owned Philippines business established 8 years ago. We connect high-performing software engineer talent in the Philippines with some of the world’s leading and most innovative tech companies. Developers join to work from the Philippines as part of international engineer teams and grow their CV and skill-set.

We pride ourselves on being supportive and cutting-edge work that continuously invests in staff development, engagement and well-being. We provide security, and career paths, along with individual training programs and mentoring.

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Frontend React Developer

Cloud Employee, is a UK-owned Philippines business established 8 years ago. We connect high-performing software engineer talent in the Philippines with some of the world’s leading and most innovative tech companies. Developers join to work from the Philippines as part of international engineer teams and grow their CV and skill-set.

We pride ourselves on being supportive and cutting-edge work that continuously invests in staff development, engagement and well-being. We provide security, and career paths, along with individual training programs and mentoring.

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Full-Stack Developer

Cloud Employee is a fast-growing UK-managed offshore recruitment and staffing company in the Philippines. We tackle the growing global IT skills shortage by connecting tech companies based in Europe, the US, and Australia to our pool of expert software developers in the country.

We are now seeking a passionate Full-Stack Developer to join our team of skilled talents. This is an excellent opportunity to join a fun and dynamic work environment and to significantly advance your career.

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Full-Stack Laravel/Vue Developer (Jr to Mid)

Cloud Employee, is a UK-owned Philippines business established 8 years ago. We connect high-performing software engineer talent in the Philippines with some of the world’s leading and most innovative tech companies. Developers join to work from the Philippines as part of international engineer teams and grow their CV and skill-set.

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Full Stack .Net Developer

Cloud Employee, is a UK-owned Philippines business established 8 years ago. We connect high-performing software engineer talent in the Philippines with some of the world’s leading and most innovative tech companies. Developers join to work from the Philippines as part of international engineering teams and grow their CV and skill-set.We pride ourselves on being a supportive and cutting-edge workplace that continuously invests in staff development, engagement, and well-being. We provide security, and career paths, along with individual training programs and mentoring.

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Full-Stack Node/VueJS Developer (Mid - Senior)

Cloud Employee, is a UK-owned Philippines business established 8 years ago. We connect high-performing software engineer talent in the Philippines with some of the world’s leading and most innovative tech companies. Developers join to work from the Philippines as part of international engineer teams and grow their CV and skill-set.

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Full-Stack PHP Developer (Mid to Senior)

Cloud Employee is a fast-growing UK-managed offshore recruitment and staffing company in the Philippines. We tackle the growing global IT skills shortage by connecting tech companies based in Europe, the US, and Australia to our pool of expert software developers in the country.

We are now seeking passionate mid to senior-level Fullstack PHP Developer to join our team of skilled talents. This is an excellent opportunity to join a fun and dynamic work environment and to significantly advance your career.

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Full-Stack PHP Developer Tech Lead

Cloud Employee is a fast-growing UK-managed offshore recruitment and staffing company in the Philippines. We tackle the growing global IT skills shortage by connecting tech companies based in Europe, the US, and Australia to our pool of expert software developers in the country.

We are now seeking passionate Lead Full-Stack PHP Developer to join our team of skilled talents. This is an excellent opportunity to join a fun and dynamic work environment and to significantly advance your career.

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Full stack RoR/VueJS Developer

Cloud Employee, is a UK-owned Philippines business established 8 years ago. We connect high-performing software engineer talent in the Philippines with some of the world’s leading and most innovative tech companies. Developers join to work from the Philippines as part of international engineer teams and grow their CV and skill-set.

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Fullstack Developer

Cloud Employee, is a UK-owned Philippines business established 8 years ago. We connect high-performing software engineer talent in the Philippines with some of the world’s leading and most innovative tech companies. Developers join to work from the Philippines as part of international engineer teams and grow their CV and skill-set.

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Fullstack .NET Developer

Cloud Employee, is a UK-owned Philippines business established 8 years ago. We connect high-performing software engineer talent in the Philippines with some of the world’s leading and most innovative tech companies. Developers join to work from the Philippines as part of international engineer teams and grow their CV and skill-set.

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Lead/Senior Frontend Developer (UI/UX) - Brazil

Cloud Employee is a UK-owned business established eight years ago. We connect high-performing software engineer talent worldwide with some of the world’s leading and most innovative tech companies. Developers join to work from the Philippines and Brazil as part of international engineering teams and grow their CV and skill-set.

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Marketing Specialists

Cloud Employee, is a UK-owned Philippines business established 8 years ago. We connect high-performing software engineer talent in the Philippines with some of the world’s leading and most innovative tech companies. Developers join to work from the Philippines as part of international engineer teams and grow their CV and skill-set.

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Backend Developer (Python)

Cloud Employee, is a UK-owned Philippines business established 8 years ago. We connect high-performing software engineer talent in the Philippines with some of the world’s leading and most innovative tech companies. Developers join to work from the Philippines as part of international engineer teams and grow their CV and skill-set.

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Senior Full-Stack PHP Developer

Cloud Employee is a UK-owned Philippines business established 8 years ago. We connect high-performing software engineer talent in the Philippines with some of the world’s leading and most innovative tech companies. Developers join to work from the Philippines as part of international engineering teams and grow their CV and skill-set.

We pride ourselves on being a supportive and cutting-edge workplace that continuously invests in staff development, engagement, and well-being. We provide security, and career paths, along with individual training programs and mentoring.

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8 Essential Tools for Digital Marketing Teams

February 16, 2024

For marketing teams, utilising the right tools for digital marketing can effectively boost productivity and help teams produce meaningful content that attracts traffic.

According to Optimind Technology Solutions (2019), 5.7 out of 10 people worldwide are online today. As the digital space becomes more prevalent in people’s lives, the internet has become everyone’s source for information when it comes to looking for a certain product or service.

A digital marketing team plays a highly significant role in promoting the services or products of a company online. They are responsible for how a company’s brand is presented online by strategically coordinating and producing content that aims to represent the business’ services and products in the best way possible.


Here is a list of digital marketing tools guaranteed to boost a brand’s online presence:

1.Trello

The key to keeping a team’s performance productive and progress on track is organisation. Trello is a highly useful and flexible project management application that works well for small and large teams and for individuals. With Trello, users are able to create boards, and each board contains cards where lists can be used to plan out upcoming tasks or track the progress of a project.


As marketing teams are made up of different roles from writers, designers, managers, and even programmers in some cases, sharing a Trello board helps monitor each team member’s status conveniently. With this tool, a marketing team can stay organised and aligned with their current project, which in turn will increase their overall productivity and performance.


2. Hashtagify

For social media managers, hashtags are a critical element for any post as it can increase a business’ brand reach and reputation. Through its effective targeting of the right audience using relevant hashtag topics for your social media posts, the more your audience can see and engage with your posts, especially on Twitter or Instagram. According to Postcron, tweets which include hashtags are 33% more likely to receive engagement than those without them.

When producing content for their company, digital marketing teams utilise tools like Hashtagify, a hashtag marketing tool, to help marketing teams review, track, and analyse a hashtag for free or for a paid premium version.

With Hashtagify, users can easily find the best performing hashtag (and related hashtags), especially with the tool’s extensive analysis reports. Incorporating these hashtags gained from Hashtagify into their posts helps marketing specialists create and publish posts that have a better chance of receiving higher user engagement.

3. Ubersuggest


To increase your online presence, searchability, and digital ranking, SEO (search engine optimisation) is vital. With this, keyword optimisation can help increase the number of traffic and leads to a site.

SEO expert Neil Patel acquired Ubersuggest, a keyword planning tool where users are given free access to tips and strategies to level up their SEO game. Ubersuggest gathers keyword data from Google Keyword Planner and Google Suggest.

Users can see keyword volume numbers, as well as find out and understand their competitors’ SEO, content, and marketing strategies through Ubersuggest’s extensive SEO page reports. With this, marketing teams are also able to select popular organic keyword phrases to incorporate in their content ideas. Ubersuggest is currently free and easy-to-use.


4. Google Search Console


As we have established earlier, SEO is an integral part of digital marketing. As such, Google Search Console is essential for monitoring a business’ blog or website. This tool is critical for SEO as it helps the marketing team understand how Google views its online presence. Google Search Console’s multiple functions provide multiple data points and suggestions for resolving issues like searchability and SEO ranking faced by the company’s website.

One of Google Search Console’s important functions is providing significant data on how a business’ content is being displayed in search engine results pages—SERPs. This shows the top pages and keywords along with their rankings that can be monitored by marketing professionals to catch onto new trends instantly. Such findings can be further analysed and, consequently, incorporated into the marketing department’s content production.

These digital tools have proven to significantly help the productivity as well as the efficiency of a marketing team’s overall performance—with the assurance of producing high performing content for their company.


5. LSIGraph

For a small business to show up in search engine results, marketing teams must create content such as blogs, landing pages, and the like which focus on user intent. To be more specific, one of the most effective ways to write content that performs well in search engines is through keyword planning.

Strategising on which words to highlight in your article can help create relevant content and boost your online rankings to rack up the most views. Aside from inserting your main keywords in your content, adding in LSI keywords (Latent Semantic Indexing keywords) is a great and effective way to rank organically.

Digital marketing teams benefit from keyword list generators to help them find the right words to use in their content. LSIGraph is an incredibly handy and easy-to-use tool that provides semantically linked keywords that can be used in an article. LSIGraph offers both free and premium subscription starting at $27 per month.

6. Brand24

One of the essential digital marketing tools that marketing teams rely on are social media monitoring tools. Brand24 is one of the countless social media tools that help digital marketing teams monitor and analyse all online mentions of your keyword.

With Brand24, digital marketing teams can keep track of all mentions of their brand in general. A great feature that the Brand24 offers is its ability to protect the brand’s reputation in all of its digital marketing platforms. The tool does this by automatically reacting to all negative online comments. Brand24 can also monitor hashtag performances and assess how its online audience is receiving the brand’s message. Brand24 starts at $49 and offers a 14-day free trial.


7. SEMrush

Another great keyword planning tool that can help a brand rank organically is SEMrush. This digital marketing tool can conduct extensive research on keyword density searches.

The SEMrush digital marketing tool offers several different features, including backlink analytics, website traffic analysis, and insights about a website’s organic traffic. SEMrush is a powerful marketing tool as it helps give insights and analytics that a marketing team can use to enhance a company’s online brand and better engage with their target audience. SEMrush starts at $99.95 per month.

8. Google Analytics

An essential digital marketing tool for any marketing team, Google Analytics provides marketing professionals with insightful and accurate data regarding a company’s website. Such information includes:

  • Organic traffic gained
  • Bounce rate
  • Goal completion
  • Loading speed of a website
  • The page that attracts the most views and demographic audience information, among many others

With Google Analytics, marketing teams can make better and smarter moves to increase relevant website traffic that will eventually turn into leads or sales, as well as figure out the type of content that works with their target audience.

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