Developers' Role in Developing End-User Products

Andy Charters
.
August 23, 2023
Mindset & Growth

Prior to the rise of technology and data-driven decision-making, users had little say in the product experience and worked with what they had.

It is necessary for companies to adopt an end-user mindset in order to create products that are aligned with customer needs in order to succeed in such a competitive environment.

In other words, data-driven development, continuous improvement, and customer satisfaction need to be prioritized.

In general, developers tend to focus on adding new features to fulfill their job duties with little regard to the needs of the end-user.

What are some ways developers can adopt an end-user mindset and build value-added products for customers and the company?

We present six methods.

1. Maintain a product strategy that is constantly evolving.

strategy

Product strategy is often defined by companies, but not continuously refined over time as new factors emerge.

As a result, having an evolving plan that can guide you in the face of market uncertainty, competitive pressure, and resource limitation is extremely crucial.

By continually scanning the market and refining your products to meet market demands, such a strategy adopts an outside-looking-in approach.

2. Control product complexity.

It is both a good and challenging practice for developers to write code and maintain it.

This will lead to better quality products.

Excessive additions of features often lead to unnecessary complexity and the development of bugs, which cause more downtime and create software that is ineffective.

In order to avoid your development team becoming overburdened with new tools, always test them before introducing them into your process.

You should also seek out feedback from end-users (or interact with them to understand their perspective) to avoid misguided software development practices.

3. Make scalable software.

It seems that companies prioritize immediate needs while ignoring scalability since it is viewed as a future objective.

Nonetheless, as the company's traffic and end-user activity grow, it may experience software latency, maintenance problems, or even data leaks.

Scalability is a key attribute of a future-proofed platform and prepares you to cope with rising workloads.

This will give you easy access to new users and enable you to give them a seamless experience on their first day of interacting with your product.

4. Apply user-centered design principles.

While developing a software solution, the user-centered design approach prioritizes the needs, behaviors, and interactions of users.

By doing so, we can create innovative solutions that solve users' problems instead of merely optimizing systems by adding features indiscriminately.

During the product development process, a great product prioritizes user feedback.

In addition to gaining fresh insights from your target audience, you'll have the opportunity to receive feedback and suggestions that wouldn't have been available if you had not interacted with the product before.

5. New products must be tested.

Performing a feasibility check on your product idea before it is fully developed will save you from launching a product no one will buy.

Although the concept appears to be excellent on paper, you must test it with real users to ensure that your team is working on a marketable product.

You can test a product in multiple ways that are cost-effective.

If you want to see how people interact with different features of the software, you can get a few people to use it.

Furthermore, interviews can be used to understand a customer's technical challenges and areas for improvement.

Early testing of new products can help you establish whether they actually provide value.

As a result, you'll be prepared to enter the market with a successful product that people want.

6. Establish clearly defined requirements.

A solid product requirement gives you a solid foundation to create solutions that are market-driven.

Setting the vision, goals, scope, target, cost, and timeline for a product ensures that all necessary features are incorporated into the final product without requiring major rework.

By failing to describe product requirements, we risk causing communication breakdowns, poorly structured workflows, and, ultimately, a product that does not meet the needs of its customers.

What are the steps you take to develop products for your market and not just developers?

It is difficult to develop products that meet the needs of your market, particularly when developers believe their current concept is feasible.

By engaging potential customers and working around their feedback, you can manage expectations.

Furthermore, when customer feedback has already been gathered, it is much easier to demonstrate the feasibility of a proposed product idea.

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Fullstack Developer

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Lead/Senior Frontend Developer (UI/UX) - Brazil

Cloud Employee is a UK-owned business established eight years ago. We connect high-performing software engineer talent worldwide with some of the world’s leading and most innovative tech companies. Developers join to work from the Philippines and Brazil as part of international engineering teams and grow their CV and skill-set.

We pride ourselves on being a supportive and cutting edge workplace that continuously invests in staff development, engagement, and well-being. We provide security, career paths, individual training programs, and mentoring.

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Remotely
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Full Time
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Marketing Specialists

Cloud Employee, is a UK-owned Philippines business established 8 years ago. We connect high-performing software engineer talent in the Philippines with some of the world’s leading and most innovative tech companies. Developers join to work from the Philippines as part of international engineer teams and grow their CV and skill-set.

We pride ourselves on being supportive and cutting-edge work that continuously invests in staff development, engagement and well-being. We provide security, and career paths, along with individual training programs and mentoring.

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Remotely
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Full Time
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Backend Developer (Python)

Cloud Employee, is a UK-owned Philippines business established 8 years ago. We connect high-performing software engineer talent in the Philippines with some of the world’s leading and most innovative tech companies. Developers join to work from the Philippines as part of international engineer teams and grow their CV and skill-set.

We pride ourselves on being supportive and cutting-edge work that continuously invests in staff development, engagement and well-being. We provide security, and career paths, along with individual training programs and mentoring.

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WORK LOCATION
Remotely
JOB TYPE
Full Time
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Senior Full-Stack PHP Developer

Cloud Employee is a UK-owned Philippines business established 8 years ago. We connect high-performing software engineer talent in the Philippines with some of the world’s leading and most innovative tech companies. Developers join to work from the Philippines as part of international engineering teams and grow their CV and skill-set.

We pride ourselves on being a supportive and cutting-edge workplace that continuously invests in staff development, engagement, and well-being. We provide security, and career paths, along with individual training programs and mentoring.

POST DATE
January 2, 2024
WORK LOCATION
Remotely
JOB TYPE
Full Time
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Developers' Role in Developing End-User Products

February 16, 2024

Prior to the rise of technology and data-driven decision-making, users had little say in the product experience and worked with what they had.

It is necessary for companies to adopt an end-user mindset in order to create products that are aligned with customer needs in order to succeed in such a competitive environment.

In other words, data-driven development, continuous improvement, and customer satisfaction need to be prioritized.

In general, developers tend to focus on adding new features to fulfill their job duties with little regard to the needs of the end-user.

What are some ways developers can adopt an end-user mindset and build value-added products for customers and the company?

We present six methods.

1. Maintain a product strategy that is constantly evolving.

strategy

Product strategy is often defined by companies, but not continuously refined over time as new factors emerge.

As a result, having an evolving plan that can guide you in the face of market uncertainty, competitive pressure, and resource limitation is extremely crucial.

By continually scanning the market and refining your products to meet market demands, such a strategy adopts an outside-looking-in approach.

2. Control product complexity.

It is both a good and challenging practice for developers to write code and maintain it.

This will lead to better quality products.

Excessive additions of features often lead to unnecessary complexity and the development of bugs, which cause more downtime and create software that is ineffective.

In order to avoid your development team becoming overburdened with new tools, always test them before introducing them into your process.

You should also seek out feedback from end-users (or interact with them to understand their perspective) to avoid misguided software development practices.

3. Make scalable software.

It seems that companies prioritize immediate needs while ignoring scalability since it is viewed as a future objective.

Nonetheless, as the company's traffic and end-user activity grow, it may experience software latency, maintenance problems, or even data leaks.

Scalability is a key attribute of a future-proofed platform and prepares you to cope with rising workloads.

This will give you easy access to new users and enable you to give them a seamless experience on their first day of interacting with your product.

4. Apply user-centered design principles.

While developing a software solution, the user-centered design approach prioritizes the needs, behaviors, and interactions of users.

By doing so, we can create innovative solutions that solve users' problems instead of merely optimizing systems by adding features indiscriminately.

During the product development process, a great product prioritizes user feedback.

In addition to gaining fresh insights from your target audience, you'll have the opportunity to receive feedback and suggestions that wouldn't have been available if you had not interacted with the product before.

5. New products must be tested.

Performing a feasibility check on your product idea before it is fully developed will save you from launching a product no one will buy.

Although the concept appears to be excellent on paper, you must test it with real users to ensure that your team is working on a marketable product.

You can test a product in multiple ways that are cost-effective.

If you want to see how people interact with different features of the software, you can get a few people to use it.

Furthermore, interviews can be used to understand a customer's technical challenges and areas for improvement.

Early testing of new products can help you establish whether they actually provide value.

As a result, you'll be prepared to enter the market with a successful product that people want.

6. Establish clearly defined requirements.

A solid product requirement gives you a solid foundation to create solutions that are market-driven.

Setting the vision, goals, scope, target, cost, and timeline for a product ensures that all necessary features are incorporated into the final product without requiring major rework.

By failing to describe product requirements, we risk causing communication breakdowns, poorly structured workflows, and, ultimately, a product that does not meet the needs of its customers.

What are the steps you take to develop products for your market and not just developers?

It is difficult to develop products that meet the needs of your market, particularly when developers believe their current concept is feasible.

By engaging potential customers and working around their feedback, you can manage expectations.

Furthermore, when customer feedback has already been gathered, it is much easier to demonstrate the feasibility of a proposed product idea.

Webflow
Python
MySQL
Node.js
Angular
Android
React
Php
Javascript
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