The Greatest Secrets of High Growth SaaS Companies

Andy Charters
.
August 18, 2023
Productivity

Companies offering software as a service (SaaS) are also known as application service providers or service in the cloud companies. In 2008, barely 12 percent of companies used cloud-based applications; now, over 70 percent are looking to migrate their applications to cloud service.

Now, it's no longer a dialogue of "if," it's more of a "when." If you own a SaaS business and are looking to claim a significant market share, you will probably need a revolutionary idea. However, some SaaS companies, like Dropbox, adopt easy and applicable ideas to grow their numbers.

One such idea is offshore outsourcing. Hiring offshore developers speeds up productivity and is also cost-efficient. Here at Cloud Employee, we work with a number of SaaS companies and we’ve seen immense improvement in the operations in terms of workforce efficiency.

That being said, we run you through some other secrets to achieving high-growth in your SaaS company.

What is meant by high-growth in SaaS companies?

The SaaS market is a fast-growing one, with revenue projected to reach around $144 billion in the next two years. However, if you are not a major player like Google, Dropbox, and Salesforce, you’ll notice that growing your business isn't a walk in the park. Most SaaS business owners wonder what their revenue growth rate looks like to investors or potential acquirers who come knocking.

In other words, how do SaaS companies make money? Neeraj Agrawal, a partner at Battery Ventures, came up with a phrase known today as the T2D3 factor, i.e., Triple, triple, double, double, double. It describes the pathway of fast-growing businesses looking to achieve a billion-dollar valuation in five years.

This T2D3 premise is presently the guide for revenue growth for SaaS companies. For a SaaS organization, the following are the standards for a high growth rate.

  • The SaaS company has to find a product-market.
  • Reach an annual recurring revenue (ARR) of $2 million
  • Grow the revenue by the T2D3 factor and get to an AAR of $144 million with five years

Let's face it; how much do saas companies make on the average if you don’t consider the few ones with skyrocketing profits? The truth is, very few companies reach the pass mark, the figure is less than 5%. Will it be ideal to go with this almost impossible feat? Let's look at what is regarded as typical for SaaS companies.

Typical Growth Rate for Saas Companies

Combining data from a SaaS Capital (a study of 950 private SaaS companies) and KeyBanc Capital Markets (a survey of 385 private SaaS firms), the following was observed as a typical growth rate for many SaaS companies.

  • As revenue increases, there's a decrease in percentage growth in revenue. For example, the average growth rate of companies with less than $1M revenue was approximately 60%, while companies that had grown to over $50M in revenue had around 27% growth rate.

  • Venture-backed SaaS companies reached $1M AAR(4 years) faster than many bootstrapped SaaS organizations (7 years). Altogether, It took most companies an average of six years to achieve $1M ARR.

  • Only the best among SaaS companies could achieve around 80% of the previous year's growth rate(companies with ARR above $10M).

The summary is, the large ARR numbers are not totally impossible to achieve but getting the wheel spinning is no easy task. While investors would love to go for the high-fliers, if you are around an ARR of $10M-$50M, you are not doing badly at all.

There's no standard SaaS growth strategy when it comes to achieving growth. The research above mentioned the importance of upselling and cross-selling, which added an average value of 34% for all companies. With that in mind, let's look at some other strategies you can adopt as a growing SaaS business owner.

1. Outsource software development

Outsourcing entails allowing an external team of developers to handle some of your software development operations.  For many SaaS companies, outsourcing to the Philippines and India is a cost-effective move, especially when the aim is to achieve more within a short period. However, going offshore is killing two birds with one stone. You’ll simply get more for your money.


2. Adopt a customer-focused operation

The SaaS business niche is a game of numbers. You cannot generate more revenue than customers. Being customer-centric is one strategy that will continuously give you the edge you need in the SaaS business world. You see, maintaining a great relationship with your customers will save you from many hassles and will keep them hooked.

At the end of the day, you are not the only one offering a service. What's stopping your customers from going elsewhere? Operating a customer-focused business provides tremendous benefits, including retaining your customers and expanding your customer base, which is a SaaS growth lever. Finally, it helps you get to a point where your customers become your marketers.

3. Set the right goals and measure your performance

This point usually sounds like a cliché, but many business owners fail on this front. Once they can secure funding, spending and taking action is dependent on when the need arises instead of following established plans and goals. For a SaaS company to grow and stand the test of time, there need to be set goals that comprise the following yardsticks.

  • Goals must be specific.
  • They must be measurable and trackable.
  • They must be realistic and achievable.
  • Your goals must be relevant to your business; i.e., they must add value to the company.
  • Your goals must have a time limit. While some goals may take years, they must be splittable into milestones to be achieved periodically, e.g., quarterly, yearly, etc.

4. Set performance indicators

If you want to set up a SaaS growth model, the right method of measuring performance must be put in place to ensure you reach your goals. Here are a few KPI’s to guide your SaaS business.

  • Churn rate:

The Churn rate is a classic performance indicator in SaaS business operation. It has several versions; however, the most important is the churn MRR. This refers to the fraction of your monthly revenue lost to canceled subscriptions. Monitoring this metric helps you step up your game and lets you know when to put out promotional offers.

Another churn measurement metric is customer churn. It's the measure of the number of customers who don't renew subscriptions. This metric is one of your SaaS growth levers, so keeping it low is crucial to your business' survival.

  • Annual Growth Rate (AGR) & Annual Recurring revenue (ARR)

While this metric says annual, you can't afford to track this once a year. Your annual growth rate, which also goes with your Annual recurring revenue (ARR), must be calculated monthly as your business progresses.  You can calculate your ARR using 12 to multiply your monthly MRR gains minus the downgrades/churn. For AGR, compare your previous year's ARR to the present figures.

  • Natural Rate of Growth (NRG)

NGR is a reasonably new metric that helps businesses understand their product's impact on driving growth. In other words, if your marketing and sales team achieved zero business for the month, NRG will tell you how much you'll grow. NGR= AGR x Percentage of organic channels signups.

  • Cash Burn Rate

This metric isn't SaaS-exclusive; it's vital to many business types. It's a measure of the capital your business burns per month to keep it operational. The metric doesn't only help management but also helps you work towards being liquid to keep the lights on.

5. Offer free trials/Freemium

You can call it whetting the appetite or testing the waters; freemiums are one of the open secrets used to increase customer base. Based on Accenture's research, about 80 million Millennials have a combined purchasing power of nearly $600 billion. Here's the catch, millennials like freebies.

Introducing a free plan has been found to attract millennials. Because they are always online, free adverts can bring them into your revenue stream. Free trials also help to keep you in continuous communication with your customers via email marketing. As such, you can reach out to them for exclusive deals even if the free trial is over.

6. Introduce a referral program

Let's do this one by the beach numbers. Dropbox set up a referral program that pushed its customer base from a mediocre figure of 100,000 to 4 million in just a little over a year. The referral offered half a gigabyte worth of space for any user who brought in a friend. Evernote also adopted a referral program, which grew its user base by 1 million in 446 days.

7. Use your company to set an example

Do you want to sell a cloud-based service? Then demonstrate your software service's value by showing the growth indicators it has achieved through your product. This way, you'll not only boost the confidence of potential customers, but you'll also display the functionality of your product.

8. Create a partnership network

One of the biggest strategies for high growth is partnering. Don't just rely on your marketing strategies; initiate a partnership with other businesses. Note that you are not actually partnering with your competitors but running a different business operation in the same SaaS niche.

It's not something to rush; check out the growth level of potential partners; after all, you aim to increase your customer base. Please make sure the business you are partnering with is relevant to yours so that customers who patronize them will see a need for yours. It’s also a symbiotic relationship, so make sure you work your details of the partnership. It may be a shared revenue arrangement or simply a situation where you offer your product to the partner.



Final words

After designing a flawless and useful product, one of the most basic and essential SaaS growth strategies is adopting a customer-centric operation with your SaaS marketing strategies. You need your customer’s patronage to keep the revenue rolling. While a revolutionary idea is necessary to take a business to unimaginable heights, sticking to the basics may be the only card you have to play. Altogether, that may not deliver the giant leap you desire, but it’ll undoubtedly offer you a consistent inflow of revenue.

Senior IOS Developer

As an iOS Developer, you lead technical excellence and management within our team on a leading VOD platform. You ensure iOS projects are delivered on time and within budget while providing clear solutions to complex technical issues. Your role fosters innovation and excellence through the adoption of new technologies and best practices, supporting the team to produce top-tier work.

POST DATE
June 21, 2024
WORK LOCATION
Remotely
JOB TYPE
Full Time
Apply

Software QA Test Engineer (Manual)

This role will be to collaborate on the Quality Assurance of the company’s application, whilst also taking responsibility for the back-end architecture. You will assume responsibility for a wide range of activities that will include candidate support, client and integration support activities, and project-based work to improve our overall effectiveness

POST DATE
June 21, 2024
WORK LOCATION
Remotely
JOB TYPE
Full Time
Apply

QA Engineer

As a QA Engineer, the ideal candidate will have a strong background in both manual and automated testing, with a focus on mobile and web applications. This role involves working closely with developers, product owners, and UX/UI designers to ensure the highest quality of our software products.

POST DATE
June 21, 2024
WORK LOCATION
Remotely
JOB TYPE
Full Time
Apply

Full Stack Shopify Developer

POST DATE
June 20, 2024
WORK LOCATION
Remotely
JOB TYPE
Full Time
Apply

Senior Video Editor

We seek a Video Editor with a strong creative eye. You'll create high-quality YouTube videos, repurpose content, and streamline workflows using Adobe Premiere, Frame.io, CapCut, and other AI tools to maximize your video editing efforts. You will create videos on a weekly basis for our company and our CEO's personal brand. The job is completely remote, but we have offices in Makati, where you might be asked to join us occasionally for team gatherings.

This is an exciting opportunity for a video editor who has a growth mindset, who takes pride in their work and enjoys working from the comfort of their home.

POST DATE
June 18, 2024
WORK LOCATION
Remotely
JOB TYPE
Full Time
Apply

React Native Developer

As a React Native Mobile Developer, you will be responsible for developing and maintaining mobile applications for both iOS and Android platforms. You will collaborate closely with our product, design, and backend teams to create seamless, intuitive, and high-performance mobile experiences for our users.

POST DATE
June 18, 2024
WORK LOCATION
Remotely
JOB TYPE
Full Time
Apply

Senior Developer - Zuora Subscription Billing

As a Senior Developer specializing in Zuora Subscription Billing, you will be responsible for the design, development, and maintenance of Zuora Subscription Billing solutions to support our subscription-based business model. You will work closely with cross-functional teams to understand business requirements and implement solutions that align with the company's objectives.

POST DATE
June 17, 2024
WORK LOCATION
Remotely
JOB TYPE
Full Time
Apply

Web-Scraping Developer

Cloud Employee is a UK-owned Philippines business established 8 years ago. We connect high-performing software engineer talent in the Philippines with some of the world’s leading and most innovative tech companies. Developers join to work from the Philippines as part of international engineering teams and grow their CV and skill-set. 

We pride ourselves on being supportive and cutting-edge work that continuously invests in staff development, engagement, and well-being. We provide security, career paths, individual training programs, and mentoring.

POST DATE
June 14, 2024
WORK LOCATION
Remotely
JOB TYPE
Full Time
Apply

FileVine Consultant

POST DATE
June 13, 2024
WORK LOCATION
Remotely
JOB TYPE
Full Time
Apply

Back End Developer (Python)

Writing scalable, robust, testable, efficient, and easily maintainable code. Translating software requirements into stable, working, high performance software. Playing a key role in architectural and design decisions, building toward an efficient microservices distributed architecture.
POST DATE
June 10, 2024
WORK LOCATION
Remotely
JOB TYPE
Full Time
Apply

Head of Growth Marketing

Cloud Employee is building a ‘Future of Work’ AI driven talent tech platform in the remote software engineer staffing space. 

In this strategic and hands-on creative role, you'll have the opportunity to shape the narrative of remote work and impact the tech industry at a global scale. 

With team members across the US, LATAM, Europe and Asia - we’re on a mission to bridge the talent gap with our matching platform and employee experience programs.

We need your storytelling strategy skills to ‘share the journey’ and the human stories behind our business

POST DATE
May 1, 2024
WORK LOCATION
Remotely
JOB TYPE
Full Time
Apply

Software QA Test Engineer

Cloud Employee, is a UK owned Philippines business established 8 years ago. We connect high-performing software engineer talent in the Philippines with some of the world’s leading and most innovative tech companies. Developers join to work from the Philippines as part of international engineer teams and grow their CV and skill-set.

We pride ourselves on being a supportive and cutting edge workplace continuously investing in staff development, engagement and well-being. We provide security, career paths, along with individual training programs and mentoring.

POST DATE
WORK LOCATION
Remotely
JOB TYPE
Full Time
Apply

Senior/Team Lead Full-Stack PHP Developer

Cloud Employee is a fast-growing UK-managed offshore recruitment and staffing company in the Philippines. We tackle the growing global IT skills shortage by connecting tech companies based in Europe, the US, and Australia to our pool of expert software developers in the country.

We are now seeking a passionate Senior/Team Lead Full-Stack PHP Developer to join our team of skilled talents. This is an excellent opportunity to join a fun and dynamic work environment and to significantly advance your career.

POST DATE
WORK LOCATION
Remotely
JOB TYPE
Full Time
Apply

Senior/Lead Backend Developer - Brazil

Cloud Employee is a UK-owned business established 8 years ago. We connect high-performing software engineer talent worldwide with some of the world’s leading and most innovative tech companies. Developers join to work from the Philippines and Brazil as part of international engineer teams and grow their CV and skill-set.

We pride ourselves on being a supportive and cutting edge workplace continuously investing in staff development, engagement and well-being. We provide security, career paths, along with individual training programs and mentoring.

POST DATE
WORK LOCATION
Remotely
JOB TYPE
Full Time
Apply

Senior/Lead Backend Developer

Cloud Employee, is a UK-owned Philippines business established 8 years ago. We connect high-performing software engineer talent in the Philippines with some of the world’s leading and most innovative tech companies. Developers join to work from the Philippines as part of international engineer teams and grow their CV and skill-set.

We pride ourselves on being supportive and cutting-edge work that continuously invests in staff development, engagement and well-being. We provide security, and career paths, along with individual training programs and mentoring.

POST DATE
WORK LOCATION
Remotely
JOB TYPE
Full Time
Apply

Senior UI Developer with Umbraco

Cloud Employee, is a UK-owned Philippines business established 8 years ago. We connect high-performing software engineer talent in the Philippines with some of the world’s leading and most innovative tech companies. Developers join to work from the Philippines as part of international engineer teams and grow their CV and skill-set.

We pride ourselves on being supportive and cutting-edge work that continuously invests in staff development, engagement and well-being. We provide security, and career paths, along with individual training programs and mentoring.

POST DATE
WORK LOCATION
Remotely
JOB TYPE
Full Time
Apply

Senior Software Engineer (VB6)

Cloud Employee is a UK-owned Philippines business established 8 years ago. We connect high-performing software engineer talent in the Philippines with some of the world’s leading and most innovative tech companies. Developers join to work from the Philippines as part of international engineering teams and grow their CV and skill-set.

We pride ourselves on being supportive and cutting-edge work that continuously invests in staff development, engagement, and well-being. We provide security, career paths, individual training programs, and mentoring.

POST DATE
WORK LOCATION
Remotely
JOB TYPE
Full Time
Apply

Senior Python Developer

Cloud Employee, is a UK owned Philippines business established 8 years ago. We connect high-performing software engineer talent in the Philippines with some of the world’s leading and most innovative tech companies. Developers join to work from the Philippines as part of international engineer teams and grow their CV and skill-set.

We pride ourselves on being a supportive and cutting edge workplace continuously investing in staff development, engagement and well-being. We provide security, career paths, along with individual training programs and mentoring.

POST DATE
WORK LOCATION
Remotely
JOB TYPE
Full Time
Apply

Senior /Lead Fullstack Developer - Brazil

Cloud Employee is a UK-owned business established 8 years ago. We connect high-performing software engineer talent worldwide with some of the world’s leading and most innovative tech companies. Developers join to work from the Philippines and Brazil as part of international engineer teams and grow their CV and skill-set.

We pride ourselves on being a supportive and cutting edge workplace continuously investing in staff development, engagement and well-being. We provide security, career paths, along with individual training programs and mentoring.

POST DATE
WORK LOCATION
Remotely
JOB TYPE
Full Time
Apply

Senior Integrations Developer

Cloud Employee, is a UK-owned Philippines business established 8 years ago. We connect high-performing software engineer talent in the Philippines with some of the world’s leading and most innovative tech companies. Developers join to work from the Philippines as part of international engineer teams and grow their CV and skill-set.

We pride ourselves on being supportive and cutting-edge work that continuously invests in staff development, engagement and well-being. We provide security, and career paths, along with individual training programs and mentoring.

POST DATE
WORK LOCATION
Remotely
JOB TYPE
Full Time
Apply

Senior Integration Backend Developer

Cloud Employee, is a UK-owned Philippines business established 8 years ago. We connect high-performing software engineer talent in the Philippines with some of the world’s leading and most innovative tech companies. Developers join to work from the Philippines as part of international engineer teams and grow their CV and skill-set.

We pride ourselves on being supportive and cutting-edge work that continuously invests in staff development, engagement and well-being. We provide security, and career paths, along with individual training programs and mentoring.

POST DATE
WORK LOCATION
Remotely
JOB TYPE
Full Time
Apply

Senior Fullstack Python Developer with React

Cloud Employee, is a UK-owned Philippines business established 8 years ago. We connect high-performing software engineer talent in the Philippines with some of the world’s leading and most innovative tech companies. Developers join to work from the Philippines as part of international engineer teams and grow their CV and skill-set.

We pride ourselves on being supportive and cutting-edge work that continuously invests in staff development, engagement and well-being. We provide security, and career paths, along with individual training programs and mentoring.

POST DATE
WORK LOCATION
Remotely
JOB TYPE
Full Time
Apply

Senior Fullstack PHP Laravel Developer

Cloud Employee, is a UK-owned Philippines business established 8 years ago. We connect high-performing software engineer talent in the Philippines with some of the world’s leading and most innovative tech companies. Developers join to work from the Philippines as part of international engineer teams and grow their CV and skill-set.

We pride ourselves on being supportive and cutting-edge work that continuously invests in staff development, engagement and well-being. We provide security, and career paths, along with individual training programs and mentoring.

POST DATE
WORK LOCATION
Remotely
JOB TYPE
Full Time
Apply

Senior Fullstack Engineer

Cloud Employee, is a UK-owned Philippines business established 8 years ago. We connect high-performing software engineer talent in the Philippines with some of the world’s leading and most innovative tech companies. Developers join to work from the Philippines as part of international engineer teams and grow their CV and skill-set.

We pride ourselves on being supportive and cutting-edge work that continuously invests in staff development, engagement and well-being. We provide security, and career paths, along with individual training programs and mentoring.

POST DATE
WORK LOCATION
Remotely
JOB TYPE
Full Time
Apply

Senior Frontend Developer (React)

Cloud Employee, is a UK-owned Philippines business established 8 years ago. We connect high-performing software engineer talent in the Philippines with some of the world’s leading and most innovative tech companies. Developers join to work from the Philippines as part of international engineer teams and grow their CV and skill-set.

We pride ourselves on being supportive and cutting-edge work that continuously invests in staff development, engagement and well-being. We provide security, and career paths, along with individual training programs and mentoring.

POST DATE
WORK LOCATION
Remotely
JOB TYPE
Full Time
Apply

Senior NET Developer

Cloud Employee, is a UK-owned Philippines business established 8 years ago. We connect high-performing software engineer talent in the Philippines with some of the world’s leading and most innovative tech companies. Developers join to work from the Philippines as part of international engineer teams and grow their CV and skill-set.

We pride ourselves on being supportive and cutting-edge work that continuously invests in staff development, engagement and well-being. We provide security, and career paths, along with individual training programs and mentoring.

POST DATE
WORK LOCATION
Remotely
JOB TYPE
Full Time
Apply

Senior DevOps Engineer

Cloud Employee, is a UK owned Philippines business established 8 years ago. We connect high-performing software engineer talent in the Philippines with some of the world’s leading and most innovative tech companies. Developers join to work from the Philippines as part of international engineer teams and grow their CV and skill-set.

We pride ourselves on being a supportive and cutting edge workplace continuously investing in staff development, engagement and well-being. We provide security, career paths, along with individual training programs and mentoring.

Our Client

A leading UK-company that specializes in providing foreign currencies solutions

POST DATE
WORK LOCATION
Remotely
JOB TYPE
Full Time
Apply

Robotics Software Engineer

Cloud Employee, is a UK-owned Philippines business established 8 years ago. We connect high-performing software engineer talent in the Philippines with some of the world’s leading and most innovative tech companies. Developers join to work from the Philippines as part of international engineer teams and grow their CV and skill-set.

We pride ourselves on being supportive and cutting-edge work that continuously invests in staff development, engagement and well-being. We provide security, and career paths, along with individual training programs and mentoring.

A completely integrated innovation studio within the corporate framework, with a primary emphasis on making the future of the food industry accessible to all. Their core objective is to discover, create, and expand tailored automation remedies, utilizing a team of proficient individuals covering domains like engineering, robotics, and artificial intelligence. Our central mission revolves around constructing automation technology solutions that empower individuals to achieve greater feats.

Position Summary

In your role as a Robotics Software Engineer, your expertise in Robotic Software Engineering will be the key to your success. Collaborating with our skilled team, you'll play a pivotal role in advancing our cutting-edge product development accelerator. Your responsibilities will involve crafting, programming, and evaluating top-notch software essential for ensuring the dependable and secure operations of commercial robots.

POST DATE
WORK LOCATION
Remotely
JOB TYPE
Full Time
Apply

Senior Python Developer

Cloud Employee, is a UK-owned Philippines business established 8 years ago. We connect high-performing software engineer talent in the Philippines with some of the world’s leading and most innovative tech companies. Developers join to work from the Philippines as part of international engineer teams and grow their CV and skill-set.

We pride ourselves on being supportive and cutting-edge work that continuously invests in staff development, engagement and well-being. We provide security, and career paths, along with individual training programs and mentoring.

POST DATE
WORK LOCATION
Remotely
JOB TYPE
Full Time
Apply

Python Developer (Senior Level)

Cloud Employee, is a UK-owned Philippines business established 8 years ago. We connect high-performing software engineer talent in the Philippines with some of the world’s leading and most innovative tech companies. Developers join to work from the Philippines as part of international engineer teams and grow their CV and skill-set.

We pride ourselves on being supportive and cutting-edge work that continuously invests in staff development, engagement and well-being. We provide security, and career paths, along with individual training programs and mentoring.

POST DATE
WORK LOCATION
JOB TYPE
Apply

Python Developer

Cloud Employee, is a UK-owned Philippines business established 8 years ago. We connect high-performing software engineer talent in the Philippines with some of the world’s leading and most innovative tech companies. Developers join to work from the Philippines as part of international engineer teams and grow their CV and skill-set.

We pride ourselves on being supportive and cutting-edge work that continuously invests in staff development, engagement and well-being. We provide security, and career paths, along with individual training programs and mentoring.

POST DATE
WORK LOCATION
Remotely
JOB TYPE
Full Time
Apply

Perl Developer

Cloud Employee, is a UK-owned Philippines business established 8 years ago. We connect high-performing software engineer talent in the Philippines with some of the world’s leading and most innovative tech companies. Developers join to work from the Philippines as part of international engineer teams and grow their CV and skill-set.

We pride ourselves on being supportive and cutting-edge work that continuously invests in staff development, engagement and well-being. We provide security, and career paths, along with individual training programs and mentoring.

POST DATE
WORK LOCATION
Remotely
JOB TYPE
Full Time
Apply

Mid-Senior Mechanical Engineer

Cloud Employee, is a UK-owned Philippines business established 8 years ago. We connect high-performing software engineer talent in the Philippines with some of the world’s leading and most innovative tech companies. Developers join to work from the Philippines as part of international engineer teams and grow their CV and skill-set.

We pride ourselves on being supportive and cutting-edge work that continuously invests in staff development, engagement and well-being. We provide security, and career paths, along with individual training programs and mentoring.

A completely integrated innovation studio within the corporate framework, with a primary emphasis on making the future of the food industry accessible to all. Their core objective is to discover, create, and expand tailored automation remedies, utilizing a team of proficient individuals covering domains like engineering, robotics, and artificial intelligence. Our central mission revolves around constructing automation technology solutions that empower individuals to achieve greater feats.

Position Summary

The position of Mechanical Engineer corresponds to a mid-level role. An ideal candidate for this position possesses robust practical expertise in various technical systems. The responsibilities encompass a combination of individual input within projects and actively leading teams towards achieving a remarkable standard of technical proficiency.

POST DATE
WORK LOCATION
Remotely
JOB TYPE
Full Time
Apply

Mid-Senior Industrial Design Engineer

Cloud Employee, is a UK-owned Philippines business established 8 years ago. We connect high-performing software engineer talent in the Philippines with some of the world’s leading and most innovative tech companies. Developers join to work from the Philippines as part of international engineer teams and grow their CV and skill-set.

We pride ourselves on being supportive and cutting-edge work that continuously invests in staff development, engagement and well-being. We provide security, and career paths, along with individual training programs and mentoring.

A completely integrated innovation studio within the corporate framework, with a primary emphasis on making the future of the food industry accessible to all. Their core objective is to discover, create, and expand tailored automation remedies, utilizing a team of proficient individuals covering domains like engineering, robotics, and artificial intelligence. Our central mission revolves around constructing automation technology solutions that empower individuals to achieve greater feats.

Position Summary

In the role of an Industrial Design Engineer with a focus on cobotics, you will assume a crucial position in envisioning, crafting, and honing both the tangible and operational facets of our collaborative robotic solutions. Your collaboration will extend to cross-functional groups, including mechanical engineers, software developers, and UX designers, in the pursuit of devising cobotic systems centered around users. These systems will redefine effectiveness and safety within industrial settings.

POST DATE
WORK LOCATION
JOB TYPE
Apply

Backend Python Developer

Cloud Employee, is a UK owned Philippines business established 8 years ago. We connect high-performing software engineer talent in the Philippines with some of the world’s leading and most innovative tech companies. Developers join to work from the Philippines as part of international engineer teams and grow their CV and skill-set.

We pride ourselves on being a supportive and cutting edge workplace continuously investing in staff development, engagement and well-being. We provide security, career paths, along with individual training programs and mentoring.

A top rated and state of the art cloud based video interviewing solutions company based in the UK catering to over 5000 prominent companies around the world such as Samsung, Uber, Boohoo, Coinbase, 7-Eleven and many more.

POST DATE
WORK LOCATION
Remotely
JOB TYPE
Full Time
Apply

CNC Machinist

Cloud Employee, is a UK-owned Philippines business established 8 years ago. We connect high-performing software engineer talent in the Philippines with some of the world’s leading and most innovative tech companies. Developers join to work from the Philippines as part of international engineer teams and grow their CV and skill-set.

We pride ourselves on being supportive and cutting-edge work that continuously invests in staff development, engagement and well-being. We provide security, and career paths, along with individual training programs and mentoring.

POST DATE
WORK LOCATION
Remotely
JOB TYPE
Full Time
Apply

CRM Data Specialist (MS Dynamics 365)

Cloud Employee, is a UK-owned Philippines business established 8 years ago. We connect high-performing software engineer talent in the Philippines with some of the world’s leading and most innovative tech companies. Developers join to work from the Philippines as part of international engineer teams and grow their CV and skill-set.

We pride ourselves on being supportive and cutting-edge work that continuously invests in staff development, engagement and well-being. We provide security, and career paths, along with individual training programs and mentoring.

POST DATE
WORK LOCATION
Remotely
JOB TYPE
Full Time
Apply

Electrical Engineer

Cloud Employee, is a UK-owned Philippines business established 8 years ago. We connect high-performing software engineer talent in the Philippines with some of the world’s leading and most innovative tech companies. Developers join to work from the Philippines as part of international engineer teams and grow their CV and skill-set.

We pride ourselves on being supportive and cutting-edge work that continuously invests in staff development, engagement and well-being. We provide security, and career paths, along with individual training programs and mentoring.

A completely integrated innovation studio within the corporate framework, with a primary emphasis on making the future of the food industry accessible to all. Their core objective is to discover, create, and expand tailored automation remedies, utilizing a team of proficient individuals covering domains like engineering, robotics, and artificial intelligence. Our central mission revolves around constructing automation technology solutions that empower individuals to achieve greater feats.

Position Overview

In the role of an Electrical Engineer, your expertise and proficiency in designing electrical-mechanical systems will be a key asset, enabling you to stand out. Collaborating with our skilled team, you will play a vital role in expediting product development processes.

POST DATE
WORK LOCATION
Remotely
JOB TYPE
Full Time
Apply

Front-End Developer

Cloud Employee, is a UK-owned Philippines business established 8 years ago. We connect high-performing software engineer talent in the Philippines with some of the world’s leading and most innovative tech companies. Developers join to work from the Philippines as part of international engineer teams and grow their CV and skill-set.

We pride ourselves on being supportive and cutting-edge work that continuously invests in staff development, engagement and well-being. We provide security, and career paths, along with individual training programs and mentoring.

POST DATE
WORK LOCATION
Remotely
JOB TYPE
Full Time
Apply

Front End React Developer

Cloud Employee is a fast-growing UK-managed offshore recruitment and staffing company in the Philippines. We tackle the growing global IT skills shortage by connecting tech companies based in Europe, the US, and Australia to our pool of expert software developers in the country.

We are now seeking a passionate Front End React Developer to join our team of skilled talents. This is an excellent opportunity to join a fun and dynamic work environment and to significantly advance your career.

POST DATE
WORK LOCATION
Remotely
JOB TYPE
Full Time
Apply

Frontend Developer (NextJS and React)

Cloud Employee, is a UK-owned Philippines business established 8 years ago. We connect high-performing software engineer talent in the Philippines with some of the world’s leading and most innovative tech companies. Developers join to work from the Philippines as part of international engineer teams and grow their CV and skill-set.

We pride ourselves on being supportive and cutting-edge work that continuously invests in staff development, engagement and well-being. We provide security, and career paths, along with individual training programs and mentoring.

POST DATE
WORK LOCATION
Remotely
JOB TYPE
Full Time
Apply

Frontend Developer (Senior)

Cloud Employee, is a UK-owned Philippines business established 8 years ago. We connect high-performing software engineer talent in the Philippines with some of the world’s leading and most innovative tech companies. Developers join to work from the Philippines as part of international engineer teams and grow their CV and skill-set.

We pride ourselves on being supportive and cutting-edge work that continuously invests in staff development, engagement and well-being. We provide security, and career paths, along with individual training programs and mentoring.

POST DATE
WORK LOCATION
Remotely
JOB TYPE
Seasonal
Apply

Frontend React Developer

Cloud Employee, is a UK-owned Philippines business established 8 years ago. We connect high-performing software engineer talent in the Philippines with some of the world’s leading and most innovative tech companies. Developers join to work from the Philippines as part of international engineer teams and grow their CV and skill-set.

We pride ourselves on being supportive and cutting-edge work that continuously invests in staff development, engagement and well-being. We provide security, and career paths, along with individual training programs and mentoring.

POST DATE
WORK LOCATION
JOB TYPE
Apply

Full-Stack Developer

Cloud Employee is a fast-growing UK-managed offshore recruitment and staffing company in the Philippines. We tackle the growing global IT skills shortage by connecting tech companies based in Europe, the US, and Australia to our pool of expert software developers in the country.

We are now seeking a passionate Full-Stack Developer to join our team of skilled talents. This is an excellent opportunity to join a fun and dynamic work environment and to significantly advance your career.

POST DATE
WORK LOCATION
Remotely
JOB TYPE
Full Time
Apply

Full-Stack Laravel/Vue Developer (Jr to Mid)

Cloud Employee, is a UK-owned Philippines business established 8 years ago. We connect high-performing software engineer talent in the Philippines with some of the world’s leading and most innovative tech companies. Developers join to work from the Philippines as part of international engineer teams and grow their CV and skill-set.

We pride ourselves on being supportive and cutting-edge work that continuously invests in staff development, engagement and well-being. We provide security, and career paths, along with individual training programs and mentoring.

POST DATE
WORK LOCATION
Remotely
JOB TYPE
Full Time
Apply

Full Stack .Net Developer

Cloud Employee, is a UK-owned Philippines business established 8 years ago. We connect high-performing software engineer talent in the Philippines with some of the world’s leading and most innovative tech companies. Developers join to work from the Philippines as part of international engineering teams and grow their CV and skill-set.We pride ourselves on being a supportive and cutting-edge workplace that continuously invests in staff development, engagement, and well-being. We provide security, and career paths, along with individual training programs and mentoring.

POST DATE
WORK LOCATION
Remotely
JOB TYPE
Full Time
Apply

Full-Stack Node/VueJS Developer (Mid - Senior)

Cloud Employee, is a UK-owned Philippines business established 8 years ago. We connect high-performing software engineer talent in the Philippines with some of the world’s leading and most innovative tech companies. Developers join to work from the Philippines as part of international engineer teams and grow their CV and skill-set.

We pride ourselves on being supportive and cutting-edge work that continuously invests in staff development, engagement and well-being. We provide security, and career paths, along with individual training programs and mentoring

POST DATE
WORK LOCATION
Remotely
JOB TYPE
Full Time
Apply

Full-Stack PHP Developer (Mid to Senior)

Cloud Employee is a fast-growing UK-managed offshore recruitment and staffing company in the Philippines. We tackle the growing global IT skills shortage by connecting tech companies based in Europe, the US, and Australia to our pool of expert software developers in the country.

We are now seeking passionate mid to senior-level Fullstack PHP Developer to join our team of skilled talents. This is an excellent opportunity to join a fun and dynamic work environment and to significantly advance your career.

POST DATE
WORK LOCATION
Remotely
JOB TYPE
Full Time
Apply

Full-Stack PHP Developer Tech Lead

Cloud Employee is a fast-growing UK-managed offshore recruitment and staffing company in the Philippines. We tackle the growing global IT skills shortage by connecting tech companies based in Europe, the US, and Australia to our pool of expert software developers in the country.

We are now seeking passionate Lead Full-Stack PHP Developer to join our team of skilled talents. This is an excellent opportunity to join a fun and dynamic work environment and to significantly advance your career.

POST DATE
WORK LOCATION
Remotely
JOB TYPE
Full Time
Apply

Full stack RoR/VueJS Developer

Cloud Employee, is a UK-owned Philippines business established 8 years ago. We connect high-performing software engineer talent in the Philippines with some of the world’s leading and most innovative tech companies. Developers join to work from the Philippines as part of international engineer teams and grow their CV and skill-set.

We pride ourselves on being supportive and cutting-edge work that continuously invests in staff development, engagement and well-being. We provide security, and career paths, along with individual training programs and mentoring.

POST DATE
WORK LOCATION
Remotely
JOB TYPE
Full Time
Apply

Fullstack Developer

Cloud Employee, is a UK-owned Philippines business established 8 years ago. We connect high-performing software engineer talent in the Philippines with some of the world’s leading and most innovative tech companies. Developers join to work from the Philippines as part of international engineer teams and grow their CV and skill-set.

We pride ourselves on being supportive and cutting-edge work that continuously invests in staff development, engagement and well-being. We provide security, and career paths, along with individual training programs and mentoring.

POST DATE
WORK LOCATION
Remotely
JOB TYPE
Full Time
Apply

Fullstack .NET Developer

Cloud Employee, is a UK-owned Philippines business established 8 years ago. We connect high-performing software engineer talent in the Philippines with some of the world’s leading and most innovative tech companies. Developers join to work from the Philippines as part of international engineer teams and grow their CV and skill-set.

We pride ourselves on being supportive and cutting-edge work that continuously invests in staff development, engagement and well-being. We provide security, and career paths, along with individual training programs and mentoring.

POST DATE
WORK LOCATION
Remotely
JOB TYPE
Full Time
Apply

Lead/Senior Frontend Developer (UI/UX) - Brazil

Cloud Employee is a UK-owned business established eight years ago. We connect high-performing software engineer talent worldwide with some of the world’s leading and most innovative tech companies. Developers join to work from the Philippines and Brazil as part of international engineering teams and grow their CV and skill-set.

We pride ourselves on being a supportive and cutting edge workplace that continuously invests in staff development, engagement, and well-being. We provide security, career paths, individual training programs, and mentoring.

POST DATE
WORK LOCATION
Remotely
JOB TYPE
Full Time
Apply

Marketing Specialists

Cloud Employee, is a UK-owned Philippines business established 8 years ago. We connect high-performing software engineer talent in the Philippines with some of the world’s leading and most innovative tech companies. Developers join to work from the Philippines as part of international engineer teams and grow their CV and skill-set.

We pride ourselves on being supportive and cutting-edge work that continuously invests in staff development, engagement and well-being. We provide security, and career paths, along with individual training programs and mentoring.

POST DATE
WORK LOCATION
Remotely
JOB TYPE
Full Time
Apply

Backend Developer (Python)

Cloud Employee, is a UK-owned Philippines business established 8 years ago. We connect high-performing software engineer talent in the Philippines with some of the world’s leading and most innovative tech companies. Developers join to work from the Philippines as part of international engineer teams and grow their CV and skill-set.

We pride ourselves on being supportive and cutting-edge work that continuously invests in staff development, engagement and well-being. We provide security, and career paths, along with individual training programs and mentoring.

POST DATE
WORK LOCATION
Remotely
JOB TYPE
Full Time
Apply

Senior Full-Stack PHP Developer

Cloud Employee is a UK-owned Philippines business established 8 years ago. We connect high-performing software engineer talent in the Philippines with some of the world’s leading and most innovative tech companies. Developers join to work from the Philippines as part of international engineering teams and grow their CV and skill-set.

We pride ourselves on being a supportive and cutting-edge workplace that continuously invests in staff development, engagement, and well-being. We provide security, and career paths, along with individual training programs and mentoring.

POST DATE
January 2, 2024
WORK LOCATION
Remotely
JOB TYPE
Full Time
Apply

The Greatest Secrets of High Growth SaaS Companies

February 16, 2024

Companies offering software as a service (SaaS) are also known as application service providers or service in the cloud companies. In 2008, barely 12 percent of companies used cloud-based applications; now, over 70 percent are looking to migrate their applications to cloud service.

Now, it's no longer a dialogue of "if," it's more of a "when." If you own a SaaS business and are looking to claim a significant market share, you will probably need a revolutionary idea. However, some SaaS companies, like Dropbox, adopt easy and applicable ideas to grow their numbers.

One such idea is offshore outsourcing. Hiring offshore developers speeds up productivity and is also cost-efficient. Here at Cloud Employee, we work with a number of SaaS companies and we’ve seen immense improvement in the operations in terms of workforce efficiency.

That being said, we run you through some other secrets to achieving high-growth in your SaaS company.

What is meant by high-growth in SaaS companies?

The SaaS market is a fast-growing one, with revenue projected to reach around $144 billion in the next two years. However, if you are not a major player like Google, Dropbox, and Salesforce, you’ll notice that growing your business isn't a walk in the park. Most SaaS business owners wonder what their revenue growth rate looks like to investors or potential acquirers who come knocking.

In other words, how do SaaS companies make money? Neeraj Agrawal, a partner at Battery Ventures, came up with a phrase known today as the T2D3 factor, i.e., Triple, triple, double, double, double. It describes the pathway of fast-growing businesses looking to achieve a billion-dollar valuation in five years.

This T2D3 premise is presently the guide for revenue growth for SaaS companies. For a SaaS organization, the following are the standards for a high growth rate.

  • The SaaS company has to find a product-market.
  • Reach an annual recurring revenue (ARR) of $2 million
  • Grow the revenue by the T2D3 factor and get to an AAR of $144 million with five years

Let's face it; how much do saas companies make on the average if you don’t consider the few ones with skyrocketing profits? The truth is, very few companies reach the pass mark, the figure is less than 5%. Will it be ideal to go with this almost impossible feat? Let's look at what is regarded as typical for SaaS companies.

Typical Growth Rate for Saas Companies

Combining data from a SaaS Capital (a study of 950 private SaaS companies) and KeyBanc Capital Markets (a survey of 385 private SaaS firms), the following was observed as a typical growth rate for many SaaS companies.

  • As revenue increases, there's a decrease in percentage growth in revenue. For example, the average growth rate of companies with less than $1M revenue was approximately 60%, while companies that had grown to over $50M in revenue had around 27% growth rate.

  • Venture-backed SaaS companies reached $1M AAR(4 years) faster than many bootstrapped SaaS organizations (7 years). Altogether, It took most companies an average of six years to achieve $1M ARR.

  • Only the best among SaaS companies could achieve around 80% of the previous year's growth rate(companies with ARR above $10M).

The summary is, the large ARR numbers are not totally impossible to achieve but getting the wheel spinning is no easy task. While investors would love to go for the high-fliers, if you are around an ARR of $10M-$50M, you are not doing badly at all.

There's no standard SaaS growth strategy when it comes to achieving growth. The research above mentioned the importance of upselling and cross-selling, which added an average value of 34% for all companies. With that in mind, let's look at some other strategies you can adopt as a growing SaaS business owner.

1. Outsource software development

Outsourcing entails allowing an external team of developers to handle some of your software development operations.  For many SaaS companies, outsourcing to the Philippines and India is a cost-effective move, especially when the aim is to achieve more within a short period. However, going offshore is killing two birds with one stone. You’ll simply get more for your money.


2. Adopt a customer-focused operation

The SaaS business niche is a game of numbers. You cannot generate more revenue than customers. Being customer-centric is one strategy that will continuously give you the edge you need in the SaaS business world. You see, maintaining a great relationship with your customers will save you from many hassles and will keep them hooked.

At the end of the day, you are not the only one offering a service. What's stopping your customers from going elsewhere? Operating a customer-focused business provides tremendous benefits, including retaining your customers and expanding your customer base, which is a SaaS growth lever. Finally, it helps you get to a point where your customers become your marketers.

3. Set the right goals and measure your performance

This point usually sounds like a cliché, but many business owners fail on this front. Once they can secure funding, spending and taking action is dependent on when the need arises instead of following established plans and goals. For a SaaS company to grow and stand the test of time, there need to be set goals that comprise the following yardsticks.

  • Goals must be specific.
  • They must be measurable and trackable.
  • They must be realistic and achievable.
  • Your goals must be relevant to your business; i.e., they must add value to the company.
  • Your goals must have a time limit. While some goals may take years, they must be splittable into milestones to be achieved periodically, e.g., quarterly, yearly, etc.

4. Set performance indicators

If you want to set up a SaaS growth model, the right method of measuring performance must be put in place to ensure you reach your goals. Here are a few KPI’s to guide your SaaS business.

  • Churn rate:

The Churn rate is a classic performance indicator in SaaS business operation. It has several versions; however, the most important is the churn MRR. This refers to the fraction of your monthly revenue lost to canceled subscriptions. Monitoring this metric helps you step up your game and lets you know when to put out promotional offers.

Another churn measurement metric is customer churn. It's the measure of the number of customers who don't renew subscriptions. This metric is one of your SaaS growth levers, so keeping it low is crucial to your business' survival.

  • Annual Growth Rate (AGR) & Annual Recurring revenue (ARR)

While this metric says annual, you can't afford to track this once a year. Your annual growth rate, which also goes with your Annual recurring revenue (ARR), must be calculated monthly as your business progresses.  You can calculate your ARR using 12 to multiply your monthly MRR gains minus the downgrades/churn. For AGR, compare your previous year's ARR to the present figures.

  • Natural Rate of Growth (NRG)

NGR is a reasonably new metric that helps businesses understand their product's impact on driving growth. In other words, if your marketing and sales team achieved zero business for the month, NRG will tell you how much you'll grow. NGR= AGR x Percentage of organic channels signups.

  • Cash Burn Rate

This metric isn't SaaS-exclusive; it's vital to many business types. It's a measure of the capital your business burns per month to keep it operational. The metric doesn't only help management but also helps you work towards being liquid to keep the lights on.

5. Offer free trials/Freemium

You can call it whetting the appetite or testing the waters; freemiums are one of the open secrets used to increase customer base. Based on Accenture's research, about 80 million Millennials have a combined purchasing power of nearly $600 billion. Here's the catch, millennials like freebies.

Introducing a free plan has been found to attract millennials. Because they are always online, free adverts can bring them into your revenue stream. Free trials also help to keep you in continuous communication with your customers via email marketing. As such, you can reach out to them for exclusive deals even if the free trial is over.

6. Introduce a referral program

Let's do this one by the beach numbers. Dropbox set up a referral program that pushed its customer base from a mediocre figure of 100,000 to 4 million in just a little over a year. The referral offered half a gigabyte worth of space for any user who brought in a friend. Evernote also adopted a referral program, which grew its user base by 1 million in 446 days.

7. Use your company to set an example

Do you want to sell a cloud-based service? Then demonstrate your software service's value by showing the growth indicators it has achieved through your product. This way, you'll not only boost the confidence of potential customers, but you'll also display the functionality of your product.

8. Create a partnership network

One of the biggest strategies for high growth is partnering. Don't just rely on your marketing strategies; initiate a partnership with other businesses. Note that you are not actually partnering with your competitors but running a different business operation in the same SaaS niche.

It's not something to rush; check out the growth level of potential partners; after all, you aim to increase your customer base. Please make sure the business you are partnering with is relevant to yours so that customers who patronize them will see a need for yours. It’s also a symbiotic relationship, so make sure you work your details of the partnership. It may be a shared revenue arrangement or simply a situation where you offer your product to the partner.



Final words

After designing a flawless and useful product, one of the most basic and essential SaaS growth strategies is adopting a customer-centric operation with your SaaS marketing strategies. You need your customer’s patronage to keep the revenue rolling. While a revolutionary idea is necessary to take a business to unimaginable heights, sticking to the basics may be the only card you have to play. Altogether, that may not deliver the giant leap you desire, but it’ll undoubtedly offer you a consistent inflow of revenue.

Webflow
Python
MySQL
Node.js
Angular
Android
React
Php
Javascript
What skillsets are you looking to hire?
Previous
Next
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.