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Developing new solutions to problems requires optimism on the part of UX designers.
What's difficult is believing that it's possible to do it. As the challenge becomes larger, optimism becomes more essential as a driving force.
A user-centered design (UCD) involves inventing new solutions that are geared toward users.
Humans come first and the answers are tailored to their needs individually.
Understanding the people you're trying to reach and designing from their perspective will lead to unexpected solutions.
Understanding, designing, and doing UCD go hand in hand.
Designing for people means building a deep understanding of their needs.
Creating a bunch of prototypes and generating a ton of ideas. Make sure you share what you've created with those you design for.
Trying again when you fail. Then finally showing the world what you've created.
The concept of user-centered design was first introduced by cognitive scientist Dr. Donald Norman.
A design decision should be made based on the needs and wants of the users according to him. It consists of:
Designing together with communities is a unique opportunity created by user-centered design.
These designers know the people they are trying to serve well.
They come up with many ideas and make innovative products that are rooted in the real needs of people.
When designing in a user-centered manner, identify who the product will be used for, what it will be used for, and under what conditions it will be used.
Get smart about your problem by observing people and listening to their hopes and needs.
The user-centered design provides a language that scientists, stakeholders, and end-users can all understand.
A good example is NASA's Lunar Rover Project, which incorporated user-centered design principles.
In addition to user interviews and user observations in context, NASA benefits from wireframing.
The six phases of user-centered design are:
The best thing about UCD is that it is scientific and recognizes experimentation, iteration, learning from failures, and research as important.
The purpose of user research is to discover people's goals, limitations, and challenges.
In the event that you need more context, history, or data than what can be obtained from a man-on-the-street interview you will have to dig deeper.
Interview people who you are designing for directly in person, in groups, or via an expert. Observing their desires, hopes, and ambitions is the best way to see them.
Use the opportunity to ask more questions and stretch your ideas by writing down the feedback you hear. Here are some principles to follow when designing responsively:
A human bias lies at the core of the user-centered design.
Designers often find out what is desirable by thinking about humans, their hopes, fears, and needs.
Those are just one of the lenses we use to look at our solutions.
Having determined the target audience's needs, it is time to seek technical expertise.
The solution must also be financially viable.
A balance must be struck to design solutions that are both effective and sustainable.
It is not possible to live in abstractions when we want to influence the world with real solutions. Make sure there are viable, desirable, and workable solutions.
If you implement it correctly there won't be quite as much failure.
But as the process gets more complicated it becomes more expensive.
This means that all your effort will be put into the project. Nevertheless, you need to experiment and improve constantly.
You can still improve the user experience when you use user-centered design even if you fail.
If you use a user-centered design you will not have avoidable rework or even worse you will not suffer from a big failure.
Why?
UCD often identifies problems before they become severe.
Tests, failures, and re-tries are part of user-centered design.
A combination of analysis, interviews, generative strategies, and group action tools are used.
During the user-centered design process, UCD develops an understanding of the user's desires by including them in each stage of the design and testing process.
All group members contribute their insights. A constant iteration process helps reveal the user's needs.
A successful product release is largely dependent on UCD and the best example of this is Microsoft.
Microsoft used to be highly focused on technology. It has since shifted its focus to be more user-centered.
The company uses an authentic design development process that puts the user first.
As their user experience became more advanced, the users were suffering.
As a result, Microsoft decided that user-centered design should be woven into its code.
Team-building and creative development were this software giant's saving grace. User-centered design gained success for the company.
The user-centered design worked to satisfy both business and customer requirements.
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